Assistant Manager - Performance Marketing

As an Assistant Manager - Performance Marketing, you will be responsible for planning, executing, optimizing, and scaling paid marketing campaigns across multiple digital channels. You will work closely with internal teams to deliver high-performing campaigns while continuously analyzing performance data and identifying opportunities for optimization. The ideal candidate should possess strong analytical skills, hands-on experience with digital advertising platforms, and a growth mindset to thrive in a fast-paced environment.

Responsibilities:

• Plan, execute, and optimize paid marketing campaigns across platforms, including Google Ads, Meta (Facebook and Instagram), Amazon Ads, YouTube, and other digital channels.
• Monitor campaign performance and optimize key performance metrics such as CAC, LTV, ROAS, CTR, CPI, conversion rate, and retention.
• Stay updated with the latest advertising platform features and leverage new products to maximize campaign performance.
• Analyze campaign data, identify trends, and provide actionable recommendations for continuous improvement.
• Prepare regular performance reports and present campaign insights to internal stakeholders.
• Collaborate with creative teams to conceptualize high-performing ad creatives based on consumer behavior and business insights.
• Analyze user behavior and perform root-cause analysis to identify performance fluctuations and optimization opportunities.
• Design and evaluate experiments across marketing channels, including programmatic, YouTube, and other high-impact acquisition channels.
• Conduct A/B and multivariate testing to improve campaign efficiency and marketing ROI.
• Work closely with cross-functional teams, including Analytics, Product, Creative, and Engineering, to drive business growth.

Requirements:

• 3+ years of hands-on experience in performance marketing.
• Strong expertise in Google Ads, Meta Ads (Facebook and Instagram), Amazon Ads, YouTube Ads, and other paid media platforms.
• Strong understanding of digital marketing metrics, including CAC, LTV, ROAS, CTR, CPI, CPA, retention, and conversion rate.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Ability to interpret marketing data and derive actionable business insights.
• Experience designing and optimizing paid marketing campaigns across multiple channels.
• Strong communication and stakeholder management skills.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Preferred Skills:

• Advanced proficiency in Microsoft Excel (Pivot Tables, Lookup Functions, Data Analysis).
• Familiarity with Google Analytics (GA4), AppsFlyer, Firebase, Looker Studio, or similar analytics platforms.
• Understanding of attribution models and marketing measurement.
• Experience with experimentation frameworks, A/B testing, and multivariate testing.
• Basic knowledge of SQL or marketing analytics tools is an added advantage.
• Creative mindset with an understanding of ad copy, content, and creative strategy.