Assistant Manager - Performance Marketing - IIM/IIT/ISB/NIT/FMS

Job Title: Assistant Manager - Performance Marketing

Location: Gurgaon (Work from Office)

Department: Marketing & Growth

Reporting to: D2C Lead

Experience: 1.5+ years post MBA or 4+ years post BTech

Education: Tier-1 College Preferred (IIM, IIT, ISB, NIT, FMS, etc.)

About GOBOULT:

GOBOULT is one of India's leading consumer tech brands, redefining the wearables and audio segment. Anchored in innovation and a digital-first D2C approach, we're on a mission to build a beloved lifestyle brand powered by data, design, and deep consumer insight.

Role Summary:

We are seeking a dynamic Performance Marketing Manager to lead our digital customer acquisition efforts and drive D2C platform growth. The ideal candidate should bring a rare blend of analytical expertise and creative problem-solving, with hands-on experience in the D2C landscape.

Key Responsibilities:

Performance Marketing & Acquisition:

- Plan, execute, and continually optimize paid campaigns across Google Ads, Meta (Facebook/Instagram) Ads, YouTube, and Affiliate channels.

- Manage and track performance marketing budgets with a sharp focus on ROI, CAC, ROAS, LTV, and conversion funnel metrics.

- Liaise with creative and product teams to deliver impactful ad creatives and high-converting landing pages.

- Perform regular A/B testing, campaign scaling, and real-time optimization based on data insights.

D2C Growth & Ecommerce Management:

- Drive holistic growth for boultaudio.com and app: traffic, conversion rates, and revenue.

- Partner with design, tech, and product teams to enhance the user journey, AOV, cart-to purchase rates, and site performance.

- Own merchandising, product visibility, and on-site promotional strategy.

- Utilize CRM tools (email, SMS, push) to boost retention and repeat purchases using consumer data.

Analytics & Reporting:

- Develop and maintain marketing dashboards using tools such as Google Analytics (GA4), GTM, and -Meta Business Manager.

- Monitor and report campaign KPIs (daily, weekly, monthly) with actionable recommendations for leadership

- Extract insights from performance data to refine digital marketing and cross-functional strategies.

Team Leadership & Collaboration:

- Lead and mentor a team of performance marketers and analysts.

- Coordinate with external partners and agencies (when applicable) for campaign execution and alignment.

Who You Are:

- Highly data-driven and comfortable making decisions based on analytics.

- Thrive in fast-paced, high-growth environments with a strong execution mindset.

- Adapt quickly and manage multiple priorities efficiently.

- Have an eye for detail and the ability to balance strategic and operational thinking.

Qualifications:

- Minimum 1.5 years post MBA or 4 years post BTech from a Tier-1 institute.

- Previous experience with D2C-first brands (preferably in consumer electronics, lifestyle, or e-commerce).

- Expertise in performance marketing platforms (Google Ads, Meta Ads), analytics & optimisation.

- Demonstrated ability to meet growth targets and manage significant marketing budgets.

- Prior experience in team leadership and cross-functional collaboration.

Why Join BOULT?

- Direct exposure to founders and opportunity to drive impactful growth for a leading D2C brand.

- Ownership of key growth levers in a culture that rewards speed, innovation, and initiative.

- Competitive compensation, significant learning opportunities, and accelerated career growth.