Assistant Manager - Performance Marketing (Google Ads)
Swiss Beauty · Gurugram · onsite · Posted 63d ago
About a minute. You'll make an account on the way through.
About this role
About The Role
Swiss Beauty is looking for a highly analytical and experimentation-led Google Ads specialist
to own and scale the channel for its D2C business.
This is not a routine campaign management role. We need someone who can build growth
across Search, Shopping, Performance Max, YouTube and Demand Gen while optimising
for new customers, CAC, revenue and profitability.
Key Responsibilities
- Own Google Ads revenue, CAC, ROAS and new-customer targets.
- Build strategy across Search, Shopping, PMax, YouTube and Demand Gen.
- Create a structured testing roadmap across bidding, audiences, creatives, feeds,
- Scale non-brand, category, competitor and product-level demand.
- Improve Google Merchant Center feeds and product-level performance.
- Work with creative teams to build and test high-performing assets.
- Track performance across Google Ads, GA4, Shopify and backend revenue.
- Optimise based on contribution margin and customer quality, not only platform
- Identify landing-page and conversion-rate opportunities.
- Own budgets, forecasts, reporting and weekly business insights.
- 3 - 5 years of hands-on Google Ads experience.
- Updated with all the new google ads features/updates/recommendations/camapigns.
- Experience managing large D2C or e-commerce budgets.
- Strong expertise in Search, Shopping, PMax, YouTube and Demand Gen.
- Strong understanding of GA4, Merchant Center, attribution and conversion tracking.
- Comfortable analysing campaigns, search terms, products, creatives and landing
- Strong experimentation mindset with proven examples of scalable tests.
- High ownership and ability to work independently.
- Recent experience in D2C brand or D2C focused agency
- Beauty, fashion or high-SKU e-commerce experience.
- Experience with new-customer or profit-based optimisation.
- Knowledge of enhanced conversions, server-side tracking and first-party data.
- Experience with scripts, automation, feed tools or dashboards.
Skills: performance marketing,d2c,google ads
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About Swiss Beauty
Swiss Beauty
Beauty & Personal Care
125
employees
2013
13 years old
Gurgaon / Gurugram, Haryana
India
About
Welcome to Swiss Beauty, India's fastest-growing beauty and cosmetics brand, established in 2013 by Mr. Amit & Mohit Goyal. At Swiss Beauty, we aspire to be the ultimate companion and BFF of every makeup lover, transforming beauty routines into extraordinary experiences. With a profound understanding of Indian beauty needs, we merge global cosmetic standards with our expertise to craft highly innovative, long-lasting, and comfortable products.
Our mission is to elevate beauty to Swiss standards, offering a range of game-changing products that set new benchmarks in the industry. We strive to create a revolution by empowering individuals to embrace their uniqueness and express themselves fiercely through makeup. At Swiss Beauty, we believe that makeup knows no boundaries and is for everyone. Driven by passion, creativity, and relentless pursuit of excellence, we are committed to delivering exceptional quality and performance in each product we offer. Our dedicated team of experts meticulously curates a diverse range of cosmetics, catering to the diverse needs and preferences of our customers.
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