Assistant Manager - Performance Marketing (Exports)

Role & responsibilities

• Develop and lead the global performance marketing strategy across search, social, display, and other digital channels, aligned with business objectives.
• Plan and forecast digital marketing investments, including annual/quarterly budgets, channel allocation, campaign targets, and expected ROI.
• Set campaign priorities, KPIs, and performance benchmarks across markets and continuously optimize the overall digital marketing mix.
• Provide strategic direction and oversight to the Senior Performance Marketing Executive for campaign execution, optimization, reporting, and day-to-day performance management.
• Partner with business and regional teams to translate business priorities into effective digital marketing plans and campaigns.
• Oversee SEO, SEM, paid social, website, landing pages, GMB, and third-party digital partnerships, ensuring they contribute to lead generation, brand visibility, and conversion.
• Review campaign performance and marketing analytics, identify trends and opportunities, and drive corrective actions to improve ROAS and overall marketing effectiveness.
• Lead CRO, A/B testing, and customer journey optimization initiatives to improve digital conversion rates.
• Drive competitor analysis and market intelligence to identify emerging opportunities and refine market and channel strategies.
• Oversee Martech, analytics, and measurement frameworks to ensure accurate tracking, attribution, and performance reporting.
• Drive AI-search-ready content strategy, ensuring structured, query-focused content is developed to improve visibility across AI-powered search experiences.
• Present performance insights, forecasts, and strategic recommendations to senior stakeholders and leadership.

Preferred candidate profile

• Hands-on experience with Google Ads, Facebook Ads Manager, SEO tools, and website CMS platforms.
• Strong analytical mindset with ability to interpret complex data.
• Knowledge of GMB optimization and local SEO best practices.
• Excellent communication and presentation skills.
• Creative thinker with problem-solving abilities and project management skills.
• Ability to optimize content for AI visibility by structuring information clearly and aligning with user intent.
• Understanding of AI-driven search ranking factors (Google AI Overviews, structured data, schema markup, conversational queries).