GURUGRAM · FULLTIME
Assistant Manager - Off Page
Adlift
Gurugram · onsite · Posted 6d ago
Sourced from
Undisclosed3–4 yrsfulltimeGurugram
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Section · 01
About this role
Assistant Manager - Off Page
Role Summary
Were looking for an Assistant Manager to lead our guest posting and link-building function. Youll own campaign strategy, manage a team of executives, oversee the publisher and vendor ecosystem, and make sure client campaigns deliver high-quality, cost-efficient links at scale.
Key Responsibilities
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- Own the off-page SEO and link-building strategy across multiple client accounts, aligned with each clients SEO goals, target markets and budgets.
- Lead, mentor and manage a team of Executives and Sr. Executives. Assign work, set monthly targets, review output and run regular performance check-ins.
- Define and enforce website evaluation standards (DA/DR, organic traffic, relevance, spam score, geo-traffic, indexing, outbound link patterns) and approve or reject publishers flagged by the team.
- Build, grow and govern a scalable publisher and vendor network, including tiering vendors by quality, pricing, reliability and turnaround time.
- Lead high-value negotiations with publishers and vendors on pricing, bulk deals, placement terms, replacement guarantees and turnaround commitments.
- Own campaign budgets, track cost per link and drive cost efficiency without compromising link quality.
- Oversee end-to-end campaign delivery, from planning and sourcing to content, publication and live-link verification, so deadlines and monthly targets are met.
- Set up and maintain quality control processes for live links, removed links, indexing, redirects and placement quality, including escalation and replacement workflows.
- Resolve escalated publisher and vendor issues such as delayed publications, link removals, incorrect placements and unauthorized content changes.
- Work with content, SEO and client servicing teams to plan link-worthy content and anchor text strategies, and to keep articles compliant with publisher guidelines.
- Create and improve SOPs, trackers, templates and reporting dashboards to make the function more scalable and consistent.
- Identify risks in link profiles and placements, and keep campaigns aligned with Googles spam policies and algorithm updates.
- Explore new link acquisition channels such as digital PR, niche edits, resource pages and partnerships to diversify and strengthen link profiles.
- Support hiring, onboarding and training of new team members.
Required Skills & Experience
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- 3-4 years of hands-on experience in Guest Posting, Link Building or Off-Page SEO, including at least 1 years leading a team or managing campaigns independently.
- Strong command of SEO fundamentals, backlink quality assessment and link profile analysis.
- Proven experience running link-building campaigns for international markets, especially US, UK Singapore, Hong Kong and UAE.
- Deep understanding of metrics such as DA, DR, organic traffic, spam score, referring domains, topical relevance and indexing.
- Track record of building and managing large publisher and vendor networks, with strong negotiation and budget management skills.
- Proficiency with Ahrefs, Moz, Semrush, Similarweb, Google Search Console, Google Sheets/Excel or similar tools.
- Strong analytical skills, with the ability to turn campaign data into actionable insights and client-ready reports.
- Excellent written and verbal communication, with confidence in client and stakeholder interactions.
- Proven ability to manage multiple client campaigns, teams and deadlines at the same time.
- Strong attention to detail, with a quality-first approach to auditing links and placements.
- Up to date on Google algorithm updates, spam policies and evolving off-page SEO practices.
Good to Have
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- Experience with digital PR or content-led link acquisition.
- Experience working in an SEO agency managing multiple client accounts.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
analytical thinkingCostManager Quality ControlvendorManager Client ServicingOutboundBudget ManagementSEOmanagementLink Building
Section · Company
About Adlift
Adlift
Marketing & Advertising
175
employees
2012
14 years old
Gurgaon/Gurugram, Haryana
India
About
Adlift specializes in marketing services aimed at enabling businesses to achieve growth efficiently, catering to a diverse range of global clients.
Industries
Marketing & AdvertisingAdvertising / PR / Events
Employee ratings
38 reviews
4.0/ 5
Culture
3.9
Career growth
2.9
Work-life
3.9
Employees rate it well for
Work Environment6Senior Management5Work Culture5Learning4Work Pressure4
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