Assistant Manager of Product Development FMCG

About the job About the job Job Description (JD) – Product Development Manager (FMCG)

Position: Product Development Manager Company: HR Exports Private Limited

Brand: Shazia Rice

Industry: FMCG (Food & Rice Products)

Experience: 8–10 Years

Qualification: Bachelor's or Master's Degree in Product Development, Food Technology, Food Science, Business Management, or a related field.

Employment Type: Full-Time

Reporting To Director / Business Head About HR Exports Private Limited HR Exports Private Limited, the company behind the trusted Shazia Rice brand, is a leading manufacturer and marketer of premium-quality rice products in the FMCG sector. We are committed to delivering innovative, high-quality products that meet evolving consumer preferences and market demands. Job Summary We are looking for an experienced and strategic Product Development Manager to drive new product innovation and portfolio expansion for the Shazia Rice brand. The ideal candidate will have a strong background in FMCG product development, market research, consumer insights, competitor benchmarking, and vendor management. This role requires identifying emerging market opportunities, developing successful products, and coordinating with cross-functional teams to ensure timely product launches.

Required Qualifications

• Bachelor's or Master's Degree in Product Development, Food Technology, Food Science, Business Management, or a related field.
• 8–10 years of experience in Product Development within the FMCG industry.
• Experience in food products, packaged foods, or rice products will be an added advantage.

Key Responsibilities: Product Development

• Lead end-to-end product development from concept to commercial launch.
• Identify new product opportunities based on market trends and consumer demand.
• Develop innovative FMCG food products aligned with business objectives.
• Improve existing products to enhance quality, packaging, pricing, and customer satisfaction.
• Coordinate product trials, testing, and commercial production. Market Research
• Conduct in-depth research on FMCG market trends, consumer behavior, and emerging product categories.
• Gather customer insights to identify unmet market needs.
• Evaluate new business opportunities and recommend product expansion strategies. Product Research
• Research ingredients, formulations, packaging materials, and product innovations.
• Study domestic and international food trends for product development.
• Analyze product performance and recommend improvements. Competitor Analysis
• Monitor competitors' product portfolios, pricing strategies, packaging, promotions, and market positioning.
• Conduct benchmarking studies to identify competitive advantages.
• Prepare detailed competitor analysis reports with actionable recommendations. Vendor Management & Negotiation
• Identify and develop new vendors for raw materials, packaging, and product components.
• Negotiate pricing, quality standards, commercial terms, and delivery schedules.
• Build long-term relationships with suppliers to ensure cost efficiency and consistent quality. Cross-Functional Coordination
• Work closely with Procurement, Production, Quality Assurance, Marketing, Sales, and Supply Chain teams.
• Support product launches by providing technical and commercial inputs.
• Ensure seamless coordination from product concept to market launch. Compliance & Quality
• Ensure products comply with FSSAI and other applicable food safety regulations.
• Maintain product documentation, specifications, and SOPs.
• Support quality improvement initiatives. Required Skills
• Strong FMCG market research and consumer insights.
• Product research and innovation expertise.
• Competitor analysis and market benchmarking.
• Vendor sourcing and negotiation skills.
• Product lifecycle management.
• Commercial awareness and product costing.
• Excellent analytical and problem-solving abilities.
• Strong communication and presentation skills.
• Project management and cross-functional coordination.
• Proficiency in Microsoft Excel, PowerPoint, and Word. Key Performance Indicators (KPIs)
• Successful launch of new FMCG products.
• Product development projects completed within timelines.
• Revenue contribution from newly launched products.
• Improvement in product quality and customer satisfaction.
• Market share growth through innovative products.
• Cost optimization through effective vendor negotiations.
• Competitive benchmarking and implementation of market insights. The ideal candidate should have proven expertise in:
• Research in the FMCG market to identify trends, customer needs, and growth opportunities.
• Product research for developing innovative and commercially viable products.
• Competitor analysis to evaluate pricing, packaging, positioning, and product strategies.
• Vendor negotiations to achieve the best commercial terms while ensuring quality and timely supply.
• Strong understanding of the FMCG product lifecycle and go-to-market strategies.
• Ability to work in a fast-paced, growth-oriented environment with a results-driven approach.

Why Join HR Exports Private Limited – Shazia Rice?

• Opportunity to build and expand an established FMCG food brand.
• Lead innovative product development initiatives with significant business impact.
• Work in a dynamic, collaborative, and growth-focused environment.
• Competitive compensation and career advancement opportunities.
• Exposure to product innovation, market expansion, and strategic business development. Benefits:
• Cell phone reimbursement
• Flexible schedule Work Location: In person