Assistant Manager – OEM & Channel Partners, East Region

Location: East India

Experience: 8–10 Years

Employment Type: Full Time

Position: Assistant Manager – OEM & Channel Partners, East Region

Reporting To: DGM – Sales

Qualification: Graduate Engineer – Mechanical / Instrumentation

• Develop strong knowledge of OEMs, end users, and key industries across the East India region.
• Identify potential customers, applications, and new business opportunities within the assigned territory.
• Identify and approach key influencers, technical stakeholders, and decision-makers within target accounts.

• Work closely with existing channel partners to develop new customers and applications.
• Support partners in adding new customers to their customer base and expanding market coverage.
• Drive partner performance and ensure year-on-year growth in order booking, customer acquisition, and business development.
• Conduct regular partner reviews and jointly develop action plans for business growth.

• Generate new enquiries and convert opportunities into business through direct OEM engagement and channel partners.
• Develop new applications and increase product penetration across assigned industries.
• Coordinate with internal teams for technical support, quotations, product selection, and commercial closure.

• Stay updated on market trends, customer requirements, new applications, and competitor activities.
• Gather market intelligence and share relevant inputs with the management team to support business strategy.

• Willingness to travel extensively across the Eastern region of India.
• Regularly visit OEMs, end users, consultants, and channel partners to develop business opportunities and strengthen relationships.

• OEM & End-User Development
• Channel Partner Management
• Business Development
• Market Intelligence
• Customer Relationship Management
• Industrial Valve Knowledge
• Industrial Automation Knowledge

• Graduate Engineer – Mechanical
• Graduate Engineer – Instrumentation

• 8–10 Years in related field

• 8–10 years in relevant sales / business development roles
• Graduate Engineer – Mechanical / Instrumentation
• Strong understanding of OEM and end-user sales
• Established knowledge of industrial customers and applications in East India
• Proven experience in channel partner management and business development
• Strong customer relationship and negotiation skills
• Ability to identify decision-makers and influence buying decisions
• Strong commercial and business-development orientation
• Good communication, presentation, and interpersonal skills
• Willingness to travel extensively within the assigned region
• Ability to independently manage customers, partners, and sales targets