Assistant Manager - Martech

Roles and Responsibilities

• Manage marketing automation platforms such as HubSpot, Marketo, Pardot to drive lead generation and conversion.
  
• Develop and execute multi-channel campaigns across email, social media, direct mail, and events.
  
• Collaborate with cross-functional teams to align sales and marketing strategies.
  
• Analyze campaign performance using analytics tools like Google Analytics and provide insights for optimization.
  
• Stay up-to-date with industry trends in MarTech and recommend new technologies to improve processes.
  

Desired Candidate Profile

• 3-7 years of experience in B2B tech marketing or a related field.
  
• Experience managing multiple projects simultaneously while prioritizing tasks under tight deadlines.
  
• Strong understanding of CRM systems (HubSpot) and ability to leverage data effectively.