MUMBAI · FULLTIME
Assistant Manager - Markets - BMC Enablement
Ernst Young
Mumbai · onsite · Posted 4d ago
Sourced from
Undisclosed6–11 yrsfulltimeMumbai
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Section · 01
About this role
Job Summary
The opportunity: Assistant Manager-National-Markets-CBS - BMC - Enablement - Mumbai
Responsibilities - The role in the Brand, Marketing and Communications (BMC) function is responsible for executing and managing 360-degree marketing communications campaigns, primarily PR, external communications for various channels, events support for Technology Consulting and the broader theme of AI.
- This includes working closely with the Consulting business teams and the wider BMC team for executing the Marketing and Communications Strategy which supports the overall priorities for EY India's Technology Consulting and the sectors assigned to the individual.
- Proactive media engagement both traditional and new age media to favourably position the brand, the relevant solutions, sectors and subject matter leaders
- Liaise within internal stakeholders/leadership to create and promote external announcements of business wins/thought leadership reports with relevant target audience through effective PR promotions.
- Execute the priority marketing initiatives building a favourable position for the brands AI and Technology Consulting offerings. Key responsibilities include, but are not limited to, the ideation and promotion of PoV via reports/articles, writing marketing collateral, management of events and webcasts, and employee branding initiatives, all while adhering to EY brand guidelines and processes.
- Liaison with the global marketing teams to track global campaigns and adapt those to be leveraged in India
- Facilitate in internal reportage and the various firm processes
- In discussion with the EY social media team, develop and implement a digital and social media strategy aimed towards enhancing the visibility of leadership and solutions. This includes ideation, maintenance, content curation and innovative marketing of thought leadership, webpages and social media platforms
- Develop internal communication, leadership messages, etc. to raise solution or program awareness within the employee groups
- Preferred skills set: Demonstrate experience in media relations, especially for a reputed PR agency and engage journalists without external agency support.
- Should understand the new age, traditional media, social media modus operandi
- A strong executive presence, ability develop trusted business relationships with senior leadership
- Demonstrate strong project management skills and proficiency in content creation and copy writing
- Past experience with tech companies will be preferred
- Demonstrate excellent written and spoken communication abilities with a capability to network in external settings including events and in the PR community
- Work collaboratively and effectively with peer functions and stakeholders to deliver on Technology Consulting and the assigned sectors strategic priorities
- Creative thinking for innovative marketing solutions
To qualify for the role you must have
- Bachelor of Commerce
- Bachelor of Arts in English Literature
- Graduate or Post Graduate
- 6+years
People with the ability to work in a collaborative manner to provide services across multiple client departments while following the commercial and legal requirements. You will need a practical approach to solving issues and complex problems with the ability to deliver insightful and practical solutions. We look for people who are agile, curious, mindful, and able to sustain positive energy, while being adaptable and creative in their approach.
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Section · 02
Skills
Agilemarketing initiativesCbsPrexternal communicationsBrandingmedia relationsinternal communicationBusiness DevelopmentPr AgencyContent CreationLiteratureEnglish LiteraturemaintenanceLegalmarketingArtificial Intelligence
Section · Company
About Ernst & Young
Ernst Young
Management Consulting
44k+
employees
2002
24 years old
Gurgaon / Gurugram, Haryana
India
₹15.3L PA avg
Avg at Ernst & Young
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