Assistant Manager - Marketing

Plan and execute health awareness initiatives such as health check-up camps, OPD camps, RWAs programs, school/college outreach, and community health initiatives.

Build relationships with schools, colleges, market associations and NGOs for health talks, wellness programs, and medical check-ups.

Identify high-potential residential pockets for outreach.

Coordinate with doctors, nursing staff, and medical teams for camp planning, scheduling, and staffing.

Grow the patient funnel by OPDs, health screenings, and doctor consultations.

Manage all communication and documentation for tie-ups and follow-ups.

Coordinate printing and placement of standees, brochures, danglers, signage, hoardings, and display units.

Ensure branding guidelines, medical compliance, and ethics code are followed.

Track leads generated through outreach programs, health camps, and OPDs.

Maintain daily MIS of Footfalls, Registrations, Leads forwarded to consultant OPDs & Conversions

Prepare daily/weekly/monthly reports for: Activity performance, Budget utilization

Lead conversions and ROI

Coordinate with RWAs, corporates, mall authorities, municipal bodies for permission IV. KEY PERFORMANCE INDICATORS Measurable Deliverables

Ensuring brand guidelines.

Ensuring regular meetings with doctors for breakthrough cases

Ensuring timely closure of Media Opportunities

Ensuring timely release of digital content

Ensuring timely payment of the vendors V. JOB REQUIREMENTS Minimum Qualifications MBA in Marketing / Branding Experience More than 4 years of relevant experience in healthcare. ","