Assistant Manager - Marketing

KEY RESPONSIBILITIES:

• Develop execute marketing strategies, including Go-To-Market plans for new and existing products.
• Lead brand campaigns across digital, offline, PR, and BTL (events promotions).
• Create manage content, creative assets, and marketing materials for field channel partners.
• Monitor market trends, competitor intelligence, and consumer insights to refine strategies.
• Enhance brand visibility through impactful campaigns and e-commerce marketing initiatives.
• Support new product development and oversee brand research performance metrics.
• Manage website, social media, and blog content, implementing a comprehensive digital traditional media strategy.
• Track and report monthly marketing budgets campaign performance.

IDEAL CANDIDATE PROFILE:

• 8-10 years of marketing experience (preferably in FMCG, bakery, or food manufacturing).
• Strong expertise in marketing collaterals, POSM, in-store branding, and trade promotions.
• Excellent communication, negotiation, and people management skills.
• Proficiency in designing emails, newsletters, and compelling content.
• Strong vendor management and networking skills.
• An analytical mindset to track trends and optimize marketing initiatives.
• Willingness to travel for business needs.

QUALIFICATION: MBA in Marketing

Interested candidates can click on the Join Our Team button apply for the position.