Assistant Manager - Marketing

Job Summary

Were looking for a sharp, passionate marketing professional to be the marketing champion for our ISRP campus. This role is the heartbeat of campus marketing - from building a vibrant social media presence to driving enrolment through smart BTL activations, from managing creative agencies to capturing the energy of campus life. If you love brands, believe in the power of storytelling, and want your work to matter - this role is for you.

Job Responsibilities

Social Media Brand Building (Primary responsibility):

• Plan and execute a monthly social media calendar aligned with CHIRECs brand outcomes.
• Ensure the campus maintains a consistent, high-quality, and impactful social media presence.
• Drive content across key pillars: Results, Alumni, Parents, Faculty, Placements, and Student Achievements.
• Ideate photo and video concepts for events and translate them into compelling social media content.
• Develop Media assets for social posting
• Coordinate with partner agency to deliver marketing output in alignment with brand aspirations.
• Keep the campus webpages updated - rankings, student achievements, content, and images must always reflect the best of the campus.

Campus Ownership:

• Be the single point of contact for all marketing needs of the campus.
• Own internal branding, key parental communications, newsletters, event coverage, and alumni engagement.
• Build strong relationships with campus stakeholders and deliver with professionalism and customer delight.

Enrolment BTL Marketing:

• Design and execute marketing interventions, digital and on-ground to support admission targets.
• Plan and manage on-ground events, activations, and campaigns that drive enrolment.
• Stay agile and proactive spot enrolment opportunities and act on them swiftly.

Agency Management:

• Independently manage external creative agencies write clear briefs, share references, and set expectations and timelines.
• Collaborate with agencies to co-create marketing collaterals that elevate brand CHIREC.
• Review and update brand collaterals annually in line with CHIRECs visual identity.

Vendor Management:

• Manage vendors for gifts, printing, event setup, coverage, and on-ground execution.
• Coordinate across departments with smooth, on-time delivery.

Departmental Initiatives:

• Own and execute departmental assignments, such as VOP, ISB, and C-Hub Initiatives, with focus on quality and impact.
• Bring your best thinking to cross-functional projects that represent CHIREC.

Planning Delivery:

• Plan proactively all assignments must be delivered before deadlines. Zero last-minute rushes.
• Secure documented approvals from relevant stakeholders before final delivery.
• Maintain organized records both offline and on OneDrive for all marketing assets and campaigns.

Growth Learning:

• Complete a minimum of 4 training courses or professional development programs each year.
• Document all major assignments - including collaterals, feedback received, and key learnings - for institutional memory.

What We're Looking For

• 5-8 years of experience in marketing; experience in the school or education sector is a strong advantage.
• Strong social media marketing skills you can think strategically and get things done operationally.
• Proven ability to manage creative agencies brief well, push for great output, and hold timelines.
• Experience planning and executing BTL activities and on-ground events that drive results.
• A natural design sensibility you don't need to execute design, but you know good from great.
• Appreciation for strong visual content and video storytelling
• Excellent English written and verbal communication skills.

Mindset / Work Style

• Proactive by nature you plan, anticipate needs, and don't wait to be told.
• Highly organized, with the ability to manage multiple projects and stakeholders simultaneously.
• Comfortable working independently with minimal supervision.
• A team player who builds trust across departments and gets things done with warmth and professionalism.
• Immediate joiners or candidates available within 30 days are strongly preferred.