Assistant Manager Marketing

Role & responsibilities

1. Business Development & Customer Acquisition

• Identify and develop new business opportunities in automotive, aerospace, industrial, defense, medical, and engineering sectors.
• Generate leads through customer visits, exhibitions, online platforms, and industry networks.
• Build and maintain relationships with OEMs, Tier-1 suppliers, and procurement teams.
• Support the sales team in customer acquisition and retention activities.

2. RFQ & Proposal Management

• Receive and review customer RFQs, technical drawings, and specifications.
• Coordinate with engineering, production, and costing teams for quote preparation.
• Submit commercial offers and follow up for order closure.
• Maintain RFQ status and conversion reports.

3. Market Research & Competitor Analysis

• Analyze market trends, customer requirements, and industry developments.
• Monitor competitor pricing, capabilities, certifications, and product offerings.
• Identify potential sectors and customers for business expansion.

4. Customer Relationship Management

• Conduct regular customer meetings and plant visits.
• Address customer inquiries and coordinate with internal departments for timely responses.
• Support customer audits, capability presentations, and technical discussions.
• Ensure high levels of customer satisfaction.

5. Marketing & Brand Promotion

• Promote company machining capabilities through brochures, presentations, websites, and social media.
• Develop marketing materials highlighting CNC machining, VMC/HMC operations, fabrication, precision engineering, and quality certifications.
• Coordinate participation in industrial exhibitions, trade fairs, and vendor meets.

6. Coordination with Engineering & Production

• Work closely with design, production, quality, and supply chain teams.
• Understand manufacturing processes and customer specifications.
• Coordinate feasibility studies and new product development activities.
• Monitor project timelines for prototype and production orders.

7. Digital Marketing & Corporate Communication

• Maintain company website and online business profiles.
• Support LinkedIn and B2B platform marketing activities.
• Generate technical content, case studies, and capability presentations.
• Enhance online visibility to attract potential customers.

8. Sales Forecasting & Reporting

• Prepare monthly sales and marketing reports.
• Track inquiries, quotations, orders, and revenue performance.
• Maintain customer databases and CRM records.
• Forecast future business opportunities and sales pipelines.

9. Vendor Development & Strategic Partnerships

• Develop strategic relationships with industry associations and channel partners.
• Support supplier and subcontractor development initiatives.
• Identify outsourcing and partnership opportunities.

Preferred candidate profile