Assistant Manager Marketing

Key Responsibilities

Brand & Creative Execution

• Own the end-to-end development of marketing creatives across digital and offline touchpoints, ensuring consistency with brand guidelines and business priorities.
• Translate strategic briefs into high-quality visual assets, including creatives, brochures, presentations, and videos.

Social Media & Content Creation

• Manage the companys social media ecosystem across platforms, including content planning, execution, and performance optimization.
• Collaborate with internal stakeholders to create engaging, insight-led content aligned with brand positioning and campaign objectives.

Video Creation & Editing

• Lead video content creation initiatives including concept development, scripting, editing, and final production for marketing and sales use-cases.
• Continuously improve video formats to drive higher engagement and recall across digital channels.

Events Design & Management

• Plan, design, and execute internal and external marketing events, trade shows, exhibitions, and customer engagements.
• Own event branding, collateral, vendor coordination, and post-event performance reporting.

Sales Enablement & Collateral

• Develop and upgrade sales enablement tools such as pitch decks, product presentations, brochures, and capability decks.
• Work closely with sales teams to identify gaps and create materials that improve conversion, storytelling, and customer confidence.

Cross-functional Collaboration

• Partner with sales, operations, and leadership teams to ensure marketing initiatives are commercially relevant and execution-ready.
• Manage external agencies, designers, and vendors to ensure timely, high-quality delivery.

Key Skills & Competencies

• Strong creative judgment with an eye for design, storytelling, and brand consistency.
• Hands-on experience with presentation design, marketing collateral, and visual communication.
• Working knowledge of video editing tools and social media management platforms.
• Strong project management skills with the ability to manage multiple workstreams in parallel.
• Commercial mindset with a clear understanding of how marketing supports sales outcomes.
• Excellent stakeholder management and communication skills

Preferred Experience

• 3–6 years of experience in a marketing, brand, or growth role (B2B, FMCG, manufacturing, or services preferred).
• Prior exposure to sales enablement, event marketing, and digital content creation is highly desirable.
• Experience working in fast-paced, execution-heavy environments with high ownership.Role & responsibilities