Assistant Manager – Marketing (Website & Product)

Over the past 16years, Medanta has created an unrivalled impact in delivering world class multi-specialty care for patients in India. We have hospitals in Gurgaon, Lucknow, Patna, Indore and Ranchi. In addition, we have clinics in Defence Colony (South Delhi), Cybercity & Subhash Chowk (Gurgaon), and at the Delhi Airport. Medanta is constantly growing and has also ventured in Retail vertical through Diagnostics (Laboratory Services) and Pharmacies. We also have also launched homecare services. We further plan to scale up existing facilities and expand into a few more geographical areas and also identify new avenues (Academics - Medical College) within the Healthcare eco-system. As we continue to scale and grow into new geographies, explore innovative methods of healthcare delivery, we are looking to hire exceptional talent to achieve our vision and grow in the process to achieve their professional aspiration. We are looking to hire exceptionally motivated and talented professionals to join our

Marketing team and be partners in this exciting journey.

Work days: 6 days

Location: Gurgaon

Assistant Manager – Marketing (Website & Product) (Web, UX and Content Platforms)

Location: Gurgaon

Role Overview We are looking for a dynamic professional to lead and scale the Medanta website ecosystem, with end-to-end ownership of website management, content strategy, user experience, and conversion optimization. This role will work closely with Performance Marketing, SEO and Brand teams along with technology stakeholders to ensure the website effectively drives patient acquisition, engagement, and brand leadership.

Key Responsibilities 1. Website Ownership & Optimization

• Own the website roadmap and day-to-day management
• Continuously improve patient journeys and conversion funnels (appointments, inquiries)
• Ensure alignment of website priorities with key specialties and business goals

2. Platform & CMS Management

• Manage CMS-driven website operations including updates, landing pages, and new sections
• Work with tech teams/agencies to enhance performance, scalability, and site health
• Ensure consistency across web properties and campaigns

3. Content Strategy & Governance

• Drive SEO-led content strategy across specialties, treatments, and doctor profiles
• Collaborate with clinicians to create accurate, patient-friendly content
• Ensure strong governance on quality, tone, and medical compliance
• Build scalable content structures to improve organic visibility

4. UI/UX & Conversion Optimization

• Partner with design teams to improve UI/UX and overall patient experience
• Optimize key journeys such as doctor discovery, service pages, and appointment booking
• Drive A/B testing across content, layouts, and conversion flows

5. Media & Asset Management

• Define standards for images and media (quality, formats, responsiveness)
• Optimize performance through compression, lazy loading, and CDN usage
• Ensure SEO best practices (alt text, metadata) across all media assets
• Manage and streamline the digital asset ecosystem (DAM or equivalent)

6. Campaign & Growth Support

• Partner with performance marketing teams to build high-converting landing pages
• Support campaign launches with relevant website journeys
• Improve lead capture and conversion rates across channels

7. Data, Analytics & Experimentation

• Track and report key metrics (traffic, engagement, conversion rates)
• Run continuous experiments to improve UX, content effectiveness, and funnel performance
• Translate insights into actionable improvements

8. Stakeholder Management

• Work closely with medical, marketing, and business teams to gather requirements
• Act as a bridge between clinical stakeholders and digital/tech teams
• Ensure timely execution and alignment across multiple departments

9. Quality & Governance

• Define and maintain QA processes for content, design, and functionality
• Ensure structured workflows for updates, approvals, and releases

Ideal Candidate Profile Experience

• 5–8 years in website management, digital experience, or content-led platforms

Skills

• Strong understanding of CMS platforms, SEO, and content strategy
• Working knowledge of UX/UI principles and conversion optimization
• Ability to translate business requirements into structured execution plans
• Strong stakeholder management and cross-functional coordination
• Exposure in API based integrations

Good to Have

• Experience with AI-led content systems or automation
• Exposure to media-heavy or large-scale content platforms

What You’ll Own

• One of India’s leading healthcare website ecosystems
• End-to-end content and digital experience strategy
• Direct impact on patient acquisition and digital growth