Assistant Manager Marketing Operations

Role & responsibilities

MIS & Analytics

• Prepare sales and marketing dashboards, reports, and performance analysis.
• Track sales trends, distributor performance, campaign effectiveness, and ROI.
• Maintain data accuracy and generate actionable business insights.

Marketing Operations

• Coordinate marketing campaigns, budgets, vendors, and agency partners.
• Manage marketing assets, PO processing, and reporting requirements.
• Support CRM/database management and process improvements.

Trade Marketing

• Execute trade promotions, dealer schemes, and channel activation programs.
• Manage POSM deployment, merchandising, and visibility initiatives.
• Coordinate dealer meets, exhibitions, and trade events.
• Measure effectiveness of trade marketing investments.

Preferred candidate profile

Qualifications

• Graduate in Marketing, Business, or related field; MBA preferred.
• 3-6 years of experience in Marketing Operations, Trade Marketing, or MIS.
• Proficiency in Excel, Power BI, and SAP/CRM systems preferred.

Key Skills

• Data analysis & reporting
• Trade marketing & channel management
• Marketing operations
• Budget tracking
• Stakeholder management
• Project execution & problem-solving