Assistant Manager - Marketing (CRM)

Primary responsibilities:

• Designing, developing, implementing and managing customer Loyalty program. Manage program performance and customer activity reporting to address areas including customer segmentation, program and campaign level impact (return on investment and profitability), customer demographics, and benefits usage recommending reasoned adjustments to the program
• Design and manage communications strategy focused on attracting, developing and retaining customers. Developing, executing, and then optimizing a communications strategy to raise customer awareness and comprehension of the programs.
• Work closely with marketing analysts to gauge return and profitability of rewards efforts and establish metrics to measure program success
• Planning and executing end-to-end CRM process while ensuring benefits to existing customers to increase their brand loyalty
• Design and deliver marketing campaigns that are data-driven and segment-focused with accountability for the effectiveness of the campaigns
• Manage the ongoing operations and fulfillment processes of the programs and marketing campaigns.
• Analyzing customer buying behavior & program statics to measure results and implementing improvements to future strategies
• Ensure maximum database collection of customers through various tools. Customer data mining & analytics to ensure repeat sales for the business
• Handling activities related to events and promotions. Designing and executing customer feedback mechanism
• Formulating program strategy and planning for campaigns to increase customer brand loyalty and effectiveness of the program
• Collaborating with various, cross-functional, internal and external groups to deliver meaningful results on time and on budget with limited direction