ASSISTANT MANAGER - MARKETING COMMUNICATION

Job Summary

The Assistant Manager - Marketing Communication at Godrej Industries Limited (Chemicals) plays a pivotal role in leading and optimising marketing communication initiatives for the chemicals business. This position is responsible for managing digital campaigns, organising events, and ensuring the company's brand presence across various platforms. The role involves content creation, social media management, and collaboration with sales teams to drive lead generation and market research.

Responsibilities

• Lead all marketing communication initiatives for the chemicals business, organising and managing events such as product launches and promotional activities.
• Plan, execute, and optimise digital marketing campaigns across platforms like LinkedIn, Google Ads, and industry-specific channels to improve online visibility and lead generation.
• Oversee content scheduling and social media management to maintain consistent brand presence.
• Maintain, update, and optimize the company website to ensure it reflects current marketing campaigns and is optimised for user experience and SEO.
• Track and manage leads generated from all marketing efforts, ensuring timely follow-up, nurturing, and handover to the sales team.
• Analyse lead quality and conversion rates to refine strategies.
• Develop and maintain high-quality content for marketing campaigns, sales materials, pre-sales support, emailers, newsletters, datasheets, proposal templates, brochures, success stories, technical presentations, and case studies.
• Ensure content aligns with brand guidelines and regulatory standards, effectively communicating complex technical information.
• Conduct market research studies to review and refine marketing plans and product campaigns.
• Develop and execute marketing communication plans, ensuring alignment with overall business goals and brand strategy.
• Design engaging graphics for digital and print media, including brochures, flyers, banners, infographics, and social media visuals.
• Continuously interact with sales teams and customers to stay attuned to market competition and industry trends.
• Monitor and report on key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and ROI of marketing campaigns.
• Continuously refine strategies based on performance data and emerging industry trends.

Skills

• Demonstrated expertise in digital marketing, marketing communications, content creation, and graphic design, with experience in the B2B chemicals sector preferred.
• Proficient with CRM systems, email marketing platforms, design tools such as Adobe Illustrator, CorelDRAW, and Canva, as well as digital marketing tools including Google Analytics, Google Ads, SEMrush, HubSpot, and Hootsuite.
• Strong understanding of SEO principles and best practices.
• Excellent written and verbal communication skills, with the ability to simplify and convey technical information effectively.
• Innovative thinker with strong project management and collaboration skills.
• Analytical mindset with the ability to make informed, data-driven decisions.
• 4-6 years of relevant work experience.

Experience

• Work Experience: 4-6 years.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.