Assistant Manager - Marketing, Children & Family

About the Role:

We are looking for a dynamic and highly organized to join our team. In this role, you will be at the heart of our most beloved kids family brands - Nickelodeon, Sonic, and Nick Jr. You will play a pivotal role in bringing our shows, characters to life by executing multi-channel promotional campaigns, driving digital content growth, and analyzing what makes our audience tick. We want someone who is passionate about kids entertainment, fluent in internet culture and will thrive in a fast-paced, highly collaborative environment.

Key Responsibilities:

• Campaign Execution Rollout: Support the end-to-end rollout for specific media titles, shows, and digital platforms. Ensure tight schedules are maintained and assets are delivered on time for all multi-channel promotional campaigns.
• Social Media Content Creation: Ideation and creation of engaging, brand-safe content for our social media pages, driving platform-specific content growth
• Brand Solutions Ad Sales Support: Partner with the ad sales, brand solutions teams to ideate, co-ordinate, create pitch decks and execute innovative, brand-safe client integrations and sponsorships across our platforms.
• Partnerships Brand Collaborations: Scout, negotiate, and close strategic partnerships and external brand collaborations in alignment with the manager, ad sales objectives and overarching brand goals
• Cross-Functional Coordination: Assist the manager and Act as the central hub co-ordinating with PR, social media, creative design, media planning agencies and ad sales teams to ensure unified, high-impact campaign launches.
• Platform OTT Optimization: Monitor content performance across streaming/OTT services and social channels. Manage metadata and optimize promotions to ensure maximum visibility and engagement.
• Data Analysis Performance Tracking: Track viewership trends, key performance metrics (KPIs), and competitor strategies. Analyze audience engagement data to refine ongoing pitches and execute marketing strategies.

Qualifications Skills:

• Education: Bachelor s degree, preferably paired with a Post-Graduate Diploma/ degree in Marketing, Business or Communications
• Project Management: Strong project management skills with a proven ability to juggle multiple campaigns, coordinate with various stakeholders and meet strict deadlines
• Analytical Skills: Baseline proficiency in data analysis and Microsoft Excel, with the ability to translate data into actionable marketing insights
• Industry Knowledge: Deep familiarity with digital workflows, streaming/OTT platforms and current internet culture and trends
• Team Player: Excellent communication skills with a collaborative mindset, ready to work seamlessly across different internal teams and external agencies

Experience: 5-7 years in a similar role