Assistant Manager - Marketing - Bangalore

Role & responsibilities

• Plan and execute ATL & BTL marketing campaigns.
• Drive dealer/distributor activities, market activations, events and product promotions.
• Develop and manage Social Media Marketing initiatives and content.
• Support brand-building, product launches and regional marketing activities.
• Coordinate with Sales teams, agencies and external vendors.
• Track campaign performance, budgets and ROI.
• Conduct competitor and market analysis.

Preferred candidate profile

• Relevant experience in Marketing, preferably in Tile Adhesives / Building Materials.
• Strong exposure to ATL + BTL + SMM SMM
• Good understanding of dealer/distributor and trade marketing.
• Strong communication and execution skills.
• Kannada proficiency is mandatory.