Assistant Manager - Marketing - B2B & GTMT

Job description :

• Develop and execute *marketing strategies and campaigns* for GTMT and B2B channels to drive brand awareness, customer engagement, and business growth.
• Plan and manage *trade marketing initiatives, promotions, activations, and visibility programs* across assigned channels.
• Work closely with *Sales, Category, Creative, and Operations teams* to ensure effective execution of marketing plans.
• Develop *channel-specific marketing plans* based on market trends, customer insights, and business objectives.
• Manage *POSM, branding, merchandising, and promotional materials* to improve product visibility across GTMT and B2B channels.
• Support *new product launches, campaigns, events, and market activation programs* across relevant channels.
• Track *campaign performance, ROI, sales impact, and market effectiveness*, and recommend improvements.
• Conduct *market and competitor analysis* to identify new opportunities and strengthen the brand presence.
• Coordinate with internal teams and external agencies/vendors for *timely execution of marketing initiatives*.
• Prepare *MIS, campaign reports, budgets, and performance dashboards* for regular business reviews.

If interested please share your resume at [email removed]