Assistant Manager, Market Development

Roles and Responsibilities :

- To create awareness and build preference for GIA’s offerings (Lab services, educational courses and lab instruments) across the supply chain,

- To represent GIA at industry events and with leading industry bodies,

- To spearhead specific initiatives and short-term projects as specified

- To oversee GIA’s participation in trade shows, industry events

- To manage GIA’s brand communication using traditional and digital media channels in agreement with GIA’s brand guidelines and global communication strategy

Job Requirements :

- Expand client base by enrolling newer retailers as Lab Clients for DOR, MAS and other laboratory services

- Drive visibility, awareness and recall for GIA Brand in the customer premises for building consumer confidence

- Hold consumer/trade education and staff-orientation initiatives in line with town- focus strategy; drive collaboration between inside sales and field sales teams

- Drive campaigns for awareness creation of GIA’s newer service offerings

- Ensure compliance with GIA’s client communication policy