Assistant Manager/Manager/Senior Manager- Public Relations

Manager- Public Relations

MAJOR RESPONSIBILITIES

• Manage external communication and public relations for clients and influence stakeholder perception about the company.
• Drive the brand story right from identifying the stories, preparing the narratives, identifying appropriate channels and delivering the right media mix.
• Look at out of the box initiatives to enhance reputation, media visibility and positioning of the Company and its brand(s).
• Engage and manage relationships with the media/journalists on behalf of the clients.
• Team management : build and expand teams, mentor juniors; train freshers as part of their career growth

OPERATIONAL ROLE & RESPONSIBILITIES / KRAS

Client Servicing (25%)

• Ensuring daily contact with the client
• Daily / weekly research on client / competition, understanding client business & business imperatives
• Supporting the account lead from time to time
• Generating pro-active media stories
• Developing media & PR plans
• Identify and provide relevant inputs for media stories, regular participation in industry stories
• Finalise reports (Event / Month / Quarter)
• Maintain daily client for operations and media related work
• Finalisation of press release, background information, product notes, bio-profiles etc.
• Develop pitch notes, briefing documents (except as specified otherwise)
• Creating first drafts of FAQ's, Authored Articles, media quotes, reviews, plans, media profiles and Q&A's
• Research primary & secondary information related to clients products and services for media pitching.

Media Relations (50%)

• Daily engagement with journalists: Media relations across mainline, financials, wires, television, online, trade and new media
• Identify and deliver regular media opportunities based on client sectors
• Regular updation of media list with the most recent journalist covering a particular client sector
• Daily/weekly media intelligence gathering and reporting back to the client / internal teams
• Building favourable relationships with journalists for the benefit of organisation
• Proficiency and relationships with regional language media will be an added advantage

Reports & Processes (25%)

• Ensure timely delivery of daily reports, weekly reports, month reports, reviews and plans
• Ensure WIP meetings, daily/monthly planning calls are done
• Ensure MOM are shared within 48 hours with the client

QUALIFICATIONS AND CREDENTIALS

• Graduate in any discipline
• Masters in Mass Communication or MBA will be an added advantage
• Good command over verbal and written English
• Understanding of local media landscape
• Proficient in MS Office especially Word, PowerPoint and Excel