Assistant Manager/Manager - Growth & Marketing

About Upstox At Upstox, we’re building the future of investing - simple, powerful, and for everyone. We're one of India’s fastest-growing fintech platforms, backed by the best in the business, including Mr. Ratan Tata and Tiger Global, and on a mission to make wealth creation accessible to every Indian. From first-time investors to seasoned traders, millions trust us to power their financial journeys. We're not just moving fast - we’re moving with purpose. If you thrive in a high-energy, high-impact environment, you're in the right place. The Role: We’re looking for a driven and analytical Growth professional to own key user growth metrics across the new user funnel. You’ll focus on identifying drop-offs, improving conversion rates, and designing campaigns that nudge users from awareness to activation - and from activation to revenue improvement via cross-sell & up-sell. What You’ll Own Measure and analyze funnel drop-offs and opportunities across key user journeys - from Account open to first trade activation and progressively to cross-sell & up-sell different products. Design and execute campaigns, communication, and offers to improve conversion rates across each stage of the funnel. Collaborate with Product and Data teams to identify friction points and test new activation levers. Drive ongoing optimization through A/B testing, segmentation, and performance tracking. Partner with the design and content teams to ensure consistent, user-centric messaging across touchpoints Who You Are 3–5 years of experience in Growth Marketing, Product Marketing, or Lifecycle Marketing, ideally in a consumer tech or fintech environment. Strong understanding of user funnels, activation metrics, and conversion optimization. Hands-on experience with marketing automation, segmentation, and experimentation tools Ability to translate insights from data into actionable growth strategies. Experience designing and executing referral or reactivation campaigns that drive measurable user growth. Excellent communication, collaboration, and stakeholder management skills — comfortable working closely with Product, Data, and Design teams. Why This Role Rocks You’ll be part of one of the most impactful fintech ecosystems, shaping how millions experience and perceive investing. As part of a high-performing, collaborative environment, your work will directly influence brand, product, and growth decisions through deep consumer understanding and data-led insights. By applying for this position, you acknowledge that you have reviewed our Prospective Employee Privacy Notice, which outlines how Upstox collects, uses, and protects your Personal Information ("PI"). I accept Upstox's Prospective Employee Privacy Notice. Upstox is an Equal Opportunity Employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other characteristics.