Assistant Manager - Luxury Customer Marketing

Job Summary

Assistant Manager - Luxury Customer Marketing

Responsibilities

• To enable local sales teams to drive off takes through our New Luxury category (Reserve Craft) by appropriate Strategies TTL activities.
• The above to be driven cross channel through Key Accounts, Premium-on-Premise channels and off-trade - the incumbent will need to work very closely across channels and ensure category growth.
• Needs to understand the ROI behind every activation and control, manage budgets in line with off takes and conversions. Ensure periodic ME in place for each such activation
• Would need to have excellent stakeholder management and work closely with region stakeholders, Sales Team Leads and KAMs to ensure on-ground follow through of activations.
• Ensure accurate documentation, supervision and monitoring of bills, POs, GRAs, PR-Ensure accurate spend of budgets at the state level.
• Plan and execute POSMs, Display Units, shelf shares for branding contract and get required sign-off for PO payments, coordinate with vendors to oversee execution in the state.
• Plan Execute activations, events, campaigns basis regional business and brand objectives and growth drives.
• Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
• Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan
• Self-motivated and proactive individual who can work un-monitored and under constant pressure of numbers execution achievement, striving to achieve operational excellence
• To excel in developing strategies, one must master numerical analysis, advanced excel functions, and effective PowerPoint skills.
• Beyond everyday execution, would need to develop creative marketing strategies within the domains of Trade Marketing
• Basis nature of category on-trade channel, role will require presence during festive/category heavy periods.

Qualifications

• MBA
• Experience- 4-5 years of work experience in hospitality and luxury industry

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