Assistant Manager - International Marketing

Role & responsibilities :

1. ROLE SUMMARY:

i. a) Build our company as a Global Lifestyle Brand in International Markets.

ii. b) This role is NOT direct sales - It is Demand Generation, Brand Visibility, Distributor Support & Digital Marketing for 60+ countries.

iii. c) You will generate qualified leads for Sales Team to close.

2. KEY RESPONSIBILITIES:

A. Digital Marketing - International (50%)

i. Social Media - Global: Manage LinkedIn, Instagram (@soex_hookah), Facebook, YouTube - 3 posts/week focused on international market - New flavours, testimonials, factory videos, lounge culture

ii. Content Creation: Write product descriptions, flavour stories, catalogue content, website blogs - Coordinate with graphic designer for creatives

iii. Email & WhatsApp Marketing: Run monthly campaigns to 2000+ international client database - New launch, offers, exhibition invite - Track open rate & leads

iv. Website & SEO: Update www.soexindia.com - Flavours, certifications, blogs. Basic SEO for keywords like "herbal hookah wholesale", "shisha molasses manufacturer"

B.Branding & Trade Marketing (30%)

i. POS Material: To be designed from local vendor

ii. Catalogue & Collaterals: Design & update Export Catalogue, Flavour Menu (130+ flavours), Price List, Company Profile, Corporate Video, Sample Kits

iii. Distributor Branding: Provide POSM - Posters, Standees, T-shirts, Menu Cards, Branded Hookahs - Ensure SOEX branding in distributor shops / lounges abroad via photos/video proof

iv. New Product Launch: Coordinate with R&D (Vapi) for new flavour launch - Naming, packaging, launch plan, sampling to top 20 distributors

v. Market Research: Weekly competitor tracker - Al Fakher, Adalya, Afzal - Their new flavour, price, packaging, offers. Share intelligence report to Management

C. Exhibitions & Events (20%)

i. Global Exhibitions: End-to-end management of World Shisha Dubai, InterTabac Germany, Champs USA - Stall booking, designing, logistics of samples (50kg+), Visa, Travel, Lead scanner, Budgeting

ii. ROI: Ensure 150+ leads per exhibition, post-show follow-up plan with Sales Team, lead to order conversion tracking

iii. Budget: Manage International Marketing Budget - Spend vs Lead generation tracking

iv. Coordination

v. Work closely with International Sales Team - Give them qualified leads daily

vi. Coordinate with Factory (Vapi) for samples, packaging, Halal/SGS certificates

vii. Coordinate with Accounts for exhibition budgeting, vendor payments

Hands on expereince on AI TECHNOLOGY will be added advantage,

Interested candidates can also whtsapp your resume on [phone removed]