Assistant Manager- International Business

Key Responsibilities

• Research and shortlist target countries and channels (distributors, importers,

marketplaces such as Amazon Global, and own-website shipping).

• Build the international go-to-market plan: pricing, positioning, channel mix and entry

timeline.

• Find, pitch and onboard distributors, importers and retail partners; negotiate

commercial terms.

• Manage export compliance and documentation with logistics and finance teams: IEC,

customs, HS codes, labelling, certifications, shipping terms and payments.

• Work with Operations to plan export shipments, lead times and stock allocation.
• Work with Marketing to adapt brand, content and campaigns for each market.
• Track international sales, margins and partner performance; report monthly to

leadership.

• Build a pipeline of leads and keep CRM records up to date.

Requirements

• Graduate in any discipline; MBA in International Business or Marketing preferred.
• Proven experience in export or cross-border sales, ideally in consumer products or

D2C.

• Working knowledge of export documentation, incoterms and international payment

methods.

• Strong negotiation, communication and relationship-building skills.
• Comfortable with data, pricing models and reporting.
• Willingness to work across time zones as needed.