Assistant Manager Influencer Marketing

Company: Sotbella

Location: Noida, Sector 88

Work Mode: Work from Office

Working Days: Monday to Saturday

Experience: 3–5 Years

Employment Type: Full-Time

About the Role

We are looking for an Assistant Manager – Influencer Marketing to lead and execute influencer marketing campaigns, build strong creator relationships, and drive brand visibility and engagement across social media platforms.

Key Responsibilities

• Develop and execute influencer marketing strategies aligned with brand objectives.
• Identify, evaluate, and onboard relevant influencers and content creators.
• Manage end-to-end influencer campaigns, from brief creation to execution and reporting.
• Negotiate commercials, deliverables, and campaign terms with influencers/agencies.
• Build and maintain long-term relationships with influencers and creator communities.
• Coordinate with the creative, marketing, and content teams for campaign execution.
• Monitor influencer content, timelines, deliverables, and brand guidelines.
• Track campaign performance, engagement, reach, conversions, and ROI.
• Analyze campaign data and prepare regular performance reports.
• Stay updated on social media trends, emerging creators, and influencer marketing opportunities.
• Manage influencer budgets and ensure effective utilization of campaign spends.

Required Skills

• Strong understanding of Instagram, YouTube, and other social media platforms.
• Excellent communication, negotiation, and relationship-management skills.
• Strong analytical and campaign management abilities.
• Good understanding of influencer marketing metrics and ROI.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Strong networking and creator-identification skills.
• Proficiency in Excel/Google Sheets and campaign reporting.

Qualification

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
• 3–5 years of relevant experience in Influencer Marketing, Digital Marketing, or Brand Marketing.
• Experience in the fashion, lifestyle, beauty, or e-commerce industry will be preferred.

Key KPIs

Influencer campaign ROI

Reach and engagement

Content delivery and campaign timelines

Influencer acquisition and retention

Cost per engagement/reach

Conversion and sales contribution

Overall campaign performance

If you are passionate about creators, social media, and building impactful brand campaigns, we would love to hear from you.