Assistant Manager - Horeca Sales / Seafood / Fresh / Frozen

Job Description Assistant Sales Manager – HORECA

Company: BigSams
Location: Bandra West, Mumbai
Department: Sales – HORECA
Position: Assistant Sales Manager – HORECA
Experience: 5–8 Years
Salary: Up to 60,000 per month + Attractive Incentives
Industry Preference: Meat, Seafood, Fresh & Frozen Food / FMCG
Employment Type: Full-Time

About the Role

We are looking for an experienced and result-oriented Assistant Sales Manager – HORECA to drive sales and business development across the Hotels, Restaurants, Cafs, Caterers and Institutional (HORECA) segment in Mumbai.

The ideal candidate should have strong experience in Fresh & Frozen Meat, Seafood, Poultry or related FMCG/food products, with a proven track record of developing HORECA clients, achieving sales targets and managing key accounts.

Key Responsibilities

• Develop and execute sales strategies to achieve monthly and annual HORECA sales targets.
• Identify and acquire new customers across Hotels, Restaurants, Cafs, Caterers, Cloud Kitchens and Institutions.
• Develop strong relationships with Chefs, Purchase Managers, F&B Managers, Owners and Procurement Teams.
• Manage and grow existing HORECA accounts to increase business volume and customer retention.
• Promote and sell the company's fresh and frozen meat, seafood and related food products.
• Conduct regular market visits and identify new business opportunities.
• Generate leads, conduct product presentations/sampling and convert prospects into regular customers.
• Negotiate pricing, payment terms and commercial agreements within company guidelines.
• Monitor competitor activities, market pricing, customer requirements and emerging trends.
• Coordinate with Operations, Procurement, Warehouse and Dispatch teams to ensure timely order fulfilment.
• Ensure timely collection of outstanding payments from customers.
• Maintain accurate sales reports, customer databases, pipeline and sales forecasts.
• Achieve agreed sales, revenue, margin and customer acquisition targets.
• Handle customer complaints and coordinate internally for quick resolution.
• Support the Sales Manager in planning and executing HORECA business development initiatives.

Candidate Profile

• Graduate/MBA in Sales & Marketing or related discipline preferred.
• 5–8 years of relevant sales experience, preferably in the HORECA segment.
• Candidates from Meat, Seafood, Poultry, Fresh/Frozen Food, FMCG or Food Distribution industries will be preferred.
• Strong existing knowledge/network within the Mumbai HORECA market will be an advantage.
• Proven track record of achieving sales targets.
• Strong communication, negotiation and relationship-management skills.
• Ability to independently generate leads and convert them into business.
• Good understanding of HORECA procurement processes and customer requirements.
• Should be comfortable with extensive market visits and customer meetings.
• Must be target-oriented, energetic and willing to take ownership of business growth.

Key Performance Indicators (KPIs)

• Monthly Sales & Revenue Achievement
• New HORECA Customer Acquisition
• Existing Customer Business Growth
• Gross Margin / Contribution
• Customer Retention
• Collection & Outstanding Control
• Sales Pipeline Development
• Market Coverage & Customer Visits
• Product-wise Sales Growth

Compensation & Benefits

Salary: Up to 60,000 per month, depending on experience and suitability
Incentives: Performance-based attractive sales incentives
Location: Bandra West, Mumbai

Ideal Candidate

A hands-on HORECA sales professional who understands the Mumbai food-service market, has strong customer relationships and can independently drive business growth in fresh/frozen meat and seafood products.

Interested candidate can send their updated resume on [email removed] or call on [phone removed] - HR