BENGALURU · FULLTIME
Assistant Manager - GTM & Brand Marketing
Emeritus
Bengaluru · onsite · Posted 4d ago
Sourced from
Undisclosed5–6 yrsfulltimeBengaluru
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Section · 01
About this role
Job Title: Assistant Manager - GTM Brand Marketing
Department: Marketing / Brand GTM
Location: Bengaluru Experience - 5-6 yrs in GTM/ Agency
Reporting To: GTM / Brand Marketing Lead
Department: Marketing / Brand GTM
Location: Bengaluru Experience - 5-6 yrs in GTM/ Agency
Reporting To: GTM / Brand Marketing Lead
Role Overview
We are looking for an Assistant Manager - GTM Brand Marketing to support the planning and execution of brand, marketing, andgo-to-market initiatives for existing and upcoming university partners inIndia. The role will work closely with internal teams, university stakeholders,agencies, and admissions teams to strengthen brand visibility, improve studentengagement, and drive campaign effectiveness across the admissions funnel.
We are looking for an Assistant Manager - GTM Brand Marketing to support the planning and execution of brand, marketing, andgo-to-market initiatives for existing and upcoming university partners inIndia. The role will work closely with internal teams, university stakeholders,agencies, and admissions teams to strengthen brand visibility, improve studentengagement, and drive campaign effectiveness across the admissions funnel.
This is a high ownership role suited forsomeone who understands brand building, product marketing, campaign management,content coordination, and performance tracking within the higher education oreducation services space.
Key Responsibilities
Brand GTM Execution
Own end-to-end GTM planning andexecution for new university launches, admission cycles, and key campaignperiods.
Build launch plans, campaigncalendars, city-level plans, and marketing trackers aligned with universitypositioning, target audience, and admission goals.
Ensure consistency in brandmessaging, creative output, and communication across ATL, BTL, digital, CRM,and offline channels.
Coordinate with internal teams toexecute open houses, campus visits, webinars, student events, school outreach,and city-level activations.
Track campaign progress, identifyexecution gaps, and ensure deliverables are completed within timelines.
Content Student Experience
Coordinate with the social teamfor the development of student stories, faculty features, programme-ledcontent, thought leadership articles, videos, and CRM communication.
Support a scalable content enginefor each university partner across key student touchpoints.
Assist with website contentupdates, landing page improvements, SEO inputs, and UX enhancements to improvestudent experience and conversion journeys.
Work with digital, performance,and admissions teams to identify drop-offs and improve communication acrosswebsites, CRM, WhatsApp, email, and campaign pages.
Performance Reporting
Track key marketing KPIs,including leads, engagement, CTR, source-wise performance, conversion rates,and funnel movement.
Help build and maintain campaigndashboards, weekly/monthly marketing reports, and performance trackers.
Use insights from campaignperformance, student behaviour, and admissions feedback to recommendimprovements.
Coordinate with analytics andperformance teams to ensure marketing decisions are backed by data.
Required Skills Experience
5-6 years of experience in brand marketing, GTM, campaign management, or education marketing.
Prior experience in highereducation, edtech, student recruitment, or university marketing will bepreferred.
Strong understanding of integratedmarketing across digital, offline, PR, content, CRM, and events.
Ability to manage multiplestakeholders, agencies, timelines, and campaign deliverables.
Strong writing, briefing,coordination, and presentation skills.
Good understanding of studentdecision journeys and admissions funnels.
Comfortable working with data,dashboards, campaign reports, and performance insights.
High ownership mindset with theability to execute fast while maintaining brand quality.
Preferred Attributes
Strong brand sensibility andattention to detail.
Ability to think bothstrategically and operationally.
Someone who has worked ininternet-first, B2C companies
Comfortable working in afast-paced, launch-driven environment.
Good creative judgment and abilityto give clear feedback on design, copy, and campaign assets.
Strong project management andcross-functional coordination skills.
Key Success Metrics
Timely execution of GTM andadmission campaign plans.
Improved brand visibility andconsistency across channels.
Stronger student engagement acrossdigital, offline, and CRM touchpoints.
Better content output aligned withthe admissions cycle.
Improved campaign tracking,reporting, and insight-led optimisation.
Enhanced support for newuniversity launches and existing partner brand growth.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
crmFacultyCampaignPrBrand MarketingB2CAnalyticsPerformance Trackingbrand visibilitycampaign trackingEdtechEducation MarketingCampaign ManagementProject ManagementBrand BuildingAdmissionsmarketingProduct Marketing
Section · Company
About Emeritus
Emeritus
Singapore
SG
About
EMERITUS Institute of Management is a global education provider that partners with leading universities to deliver executive education and professional development programs. It offers online and blended learning courses in leadership, business, finance, and digital transformation, designed to equip professionals with future-ready skills. With a focus on accessibility, quality, and career advancement, EMERITUS empowers learners worldwide to upskill and stay competitive in evolving industries.
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