Assistant Manager - Growth Marketing

Role Responsibilities

• Routh growth & launch: Own the marketing strategy for new route launchesmarket sizing, target audience definition, messaging, and launch funnels. Work with Ops/Supply to plan route phasing, launch targets, and initial demand estimates. Execute hyperlocal GTM activities around new corridors (offline + digital)
• Customer Insights & Research: Conduct neighbourhood studies, commuter behaviour research, and competitive analysis. Run continuous feedback loops with riders—NPS, early-ride journeys, lapsers. Translate insights into product/ops recommendations: stop selection, timing optimisation, pickup clusters, pricing
• Segmentation: Utilize customer data and behavioral insights to segment customer base effectively. Tailor messages and offers to different customer segments to maximize the impact of retention marketing efforts.

Requirements

• 2-3+years of experience in working in a growth marketing function
• Prior experience in mobility, logistics, food delivery, e-commerce, or other marketplace categories will be a plus.
• Excellent written and verbal communication skills with an eye for detail. Solid understanding of best practices across varied offline channels, creative development, measurement and performance.
• Understanding of the app ecosystem. Familiarity with retention marketing strategies and tools.
• Bachelor’s degree