Assistant Manager - Ecommerce Analytics & Retention - Galeries Lafayette
Aditya Birla Fashion and Retail Ltd · Not specified · onsite · Posted 2d ago
Not disclosedFresherfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Key Responsibilities
- Develop and execute CRM and retention strategies across Email, SMS, WhatsApp, Push Notifications, and other customer touchpoints.
- Manage customer lifecycle journeys, including onboarding, cart abandonment, repeat purchase, reactivation, and loyalty campaigns.
- Create customer segments and personalized campaigns to improve engagement and conversion.
- Analyze customer behavior, campaign performance, and retention metrics to generate actionable business insights.
- Build and maintain dashboards to track key KPIs such as CRM revenue, retention rate, repeat purchase rate, CLV, and campaign ROI.
- Partner with Ecommerce, Marketing, Merchandising, and Technology teams to drive customer growth initiatives.
- Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.
- Support loyalty program execution and customer database management.
Sourced from foundit
Skills
Customer database managementLoyalty Program ExecutionAb TestingPush Notifications
About Aditya Birla Fashion and Retail
Aditya Birla Fashion and Retail Ltd
Fashion & Textile
27.0k+
employees
1988
38 years old
Mumbai, Maharashtra
India
₹6.6L PA avg
Avg at Aditya Birla Fashion and Retail
About
Aditya Birla Fashion and Retail is a major player in the apparel industry, focusing on a diverse portfolio of branded clothing and retail solutions.
Industries
Fashion & TextileRetail
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