Assistant Manager - Digital Product Strategy

We are looking for an Assistant Manager Product Strategy (Digital & eCommerce) to drive digital product initiatives, support new product launches and manage end-to-end project execution across Blue Darts commercial portfolio.

The role will work closely with Commercial, IT, Operations, Finance, Marketing and external technology partners to translate business requirements into scalable digital solutions that enhance customer experience and drive business growth.

Key Responsibilities :

• Drive digital product initiatives focused on customer experience, business growth and digital adoption.
• Support development and launch of new eCommerce products and digital offerings.
• Own projects end-to-end, from requirement gathering and BRD preparation through implementation and go-live.
• Develop project plans, timelines, milestones and deliverables while tracking risks and dependencies.
• Translate business requirements into functional specifications and technology solutions.
• Lead UAT, system validation, deployment and post-launch stabilization.
• Coordinate with external vendors for websites, chatbots, automation tools and other digital solutions.
• Identify opportunities for process reengineering, automation and reduction of manual effort.
• Contribute to eCommerce platform enhancements and integration across customer journey touchpoints.
• Conduct competitor benchmarking and analyse market trends to support product strategy.
• Facilitate cross-functional workshops, stakeholder discussions and project review meetings.