Assistant Manager, Digital Media

Position Title: Assistant Manager- Digital Media
Department: Corporate Communications
Reporting To: GM, Corporate Communications
Location: New Delhi ( Willingness to travel to factories across India as
required)

About the Role
As part of our commitment to engaging our audience and expanding our digital presence, we are seeking a skilled Digital Media Professional to manage our LinkedIn, Website, Blog, and YouTube platforms.
In this role, you will be responsible for developing and implementing strategies to manage and grow our presence across these digital channels effectively. You will work closely with the communications team to ensure consistency of messaging and branding across all touchpoints.

Key Responsibilities

LinkedIn

• Content Planning & Updates: Maintain a structured content calendar and publish regular updates aligned with real-time industry trends.
• Content Curation: Source and curate relevant, high-value industry content tailored to engage a professional audience.
• Campaigns & Analytics: Plan and execute LinkedIn campaigns while tracking metrics and performance reports to drive engagement.
• Cross-Departmental Collaboration: Work with internal teams to verify content accuracy, align technical details, and execute thorough fact-checks.

YouTube

• Video Production & Strategy: Oversee end-to-end video creation across diverse formats, including YouTube Shorts and long-form documentaries.
• Agency & Project Management: Direct external video agencies and manage timelines to ensure high-quality, on-time deliverables.
• Publishing & Performance: Manage channel postings and regularly monitor YouTube analytics to optimize video reach and retention.

Website & Blog

• CMS & Content Operations: Manage the website CMS, perform routine content updates, and publish SEO-optimized blog posts.
• SEO & Tracking: Implement search engine optimization best practices and monitor blog traffic and user performance metrics.
• Agency Management: Coordinate with external web development and design agencies to maintain site functionality and design alignment.

Resource Management & Content Planning

• Scripting & Production Planning: Lead conceptualization, storyboard planning, and scriptwriting across video and digital assets.
• Creative Direction: Guide and direct the in-house videographer to meet specific channel requirements and visual standards.
• AI Tool Integration: Leverage AI tools for video creation and scripting workflows to increase production efficiency.

Online Reputation Management (ORM) & HR Branding

• Brand & Mention Monitoring: Continuously track where and how the company is mentioned online across news and social media.
• Crisis Tracking: Support internal teams in tracking, managing, and responding to potential PR crises across social channels.
• Employer Branding: Partner with HR to align, elevate, and streamline employer brand messaging on recruitment and job portals.

Qualifications & Requirements

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience: 2to4 years of proven experience managing social media platforms, preferably in a B2B environment.
• Platform Expertise: Strong understanding of LinkedIn, website management, blogging, and YouTube best practices and algorithms.
• Communication Skills: Excellent written and verbal communication skills, paired with a keen eye for detail and creative flair.
• Technical Proficiency: Hands-on experience with content creation tools and social media management platforms.
• Analytical Mindset: Demonstrated ability to interpret digital analytics data and generate actionable insights to drive decision-making.
• SEO Tools: Experience working knowledge of SEO principles and techniques.
• Project Management: Strong project management skills with the ability to multitask and prioritize effectively in a fast-paced environment.
• Collaboration: Collaborative team player with a proactive and solutions-oriented approach.
• Desirable Skills: AI tools for video production, content and project management.

How to Apply

Join our team and help us elevate our social media presence to new heights! If you are passionate about digital marketing and thrive in a dynamic, collaborative environment, we want to hear from you.

Please submit your resume along with a cover letter outlining why you are the perfect fit for this role via the link below:

https://docs.google.com/forms/d/e/1FAIpQLSfyQ3SBhkNZZC7WzDMMpBDsdE_z5DWsy28nyPpOACLRE7fNkg/viewform?usp=publish-editor