Assistant Manager - Digital Marketing

Role: Assistant Manager - Digital Marketing

Experience: 3+ Years

Location: Mumbai

Experience in retail, fashion, footwear, lifestyle, or consumer brands will be preferred.

Job Overview

We are looking for a dynamic Digital Marketing professional to drive online growth through performance marketing, e-commerce campaigns, and digital advertising. The role involves managing paid campaigns, optimizing website traffic and conversions, and improving online sales across the brand website and e-commerce marketplaces.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, paid search, display advertising, and social media.
• Manage performance marketing campaigns to drive website traffic, customer acquisition, conversions, and revenue growth.
• Handle marketplace advertising across Amazon, Flipkart, and other e-commerce platforms.
• Monitor campaign performance, advertising budgets, ROAS, ROI, CPA, CTR, and conversion rates.
• Manage website marketing activities, landing pages, promotional campaigns, product launches, and conversion rate optimization.
• Support SEO initiatives, keyword research, competitor analysis, and organic traffic improvement.
• Analyze campaign data using Google Analytics 4 (GA4), advertising dashboards, and Excel to generate actionable insights.
• Coordinate with e-commerce, CRM, content, creative, and web development teams to execute marketing initiatives.
• Manage external agencies and marketplace partners to ensure timely campaign delivery and achievement of targets.

Required Skills & Qualifications

• 3-5+ years of experience in Digital Marketing, Performance Marketing, or E-commerce Marketing.
• Hands-on experience with Google Ads, Meta Ads Manager, and marketplace advertising platforms.
• Knowledge of SEO, SEM, GA4, keyword bidding, audience targeting, and campaign optimization.
• Understanding of digital marketing KPIs, including ROAS, ROI, CPA, CPC, CTR, and conversion rates.
• Strong analytical, communication, coordination, and project management skills.

Education: Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.

If interested kindly shared your updated resume at [email removed]