Assistant Manager(Digital Marketing)

3Role & responsibilities

1.) Lead Generation and Conversion.

Plan and run lead generation campaigns across paid search, paid social, email, WhatsApp and other digital channels.

• Own the funnel from impression to lead to conversion, and set targets for MQLs, SQLs and conversion rates.
• Run conversion rate optimization (CRO): landing page A/B tests, form and CTA optimization, and user journey improvements.
• Work with sales/operations to improve lead quality and follow-up turnaround, and manage CRM and marketing automation workflows.

2. ROI and Ad Spend Efficiency

• Plan, allocate and manage the monthly digital media budget across channels.
• Track and improve CPL, CAC, ROAS, CTR and LTV:CAC, and cut spend on underperforming campaigns.
• Build dashboards and MIS reports (GA4, Looker Studio, Google Ads, Meta Ads Manager) for weekly and monthly performance reviews.
• Set up conversion tracking, attribution and tagging (GTM, pixels, UTMs).

3) Brand and Organic Reach

• Build and execute the social media strategy for brand visibility, engagement and community growth.
• Ensure consistent brand voice and identity across all digital touchpoints.
• Manage online reputation, including reviews, Google Business Profile and listings.
• Plan influencer, partnership and PR collaborations where relevant.

4) . Organic Traffic Growth

• Own SEO strategy: keyword research, on-page, technical and off-page SEO, and local SEO where relevant.
• Work with the web/tech team on site speed, structure, indexing and Core Web Vitals.
• Grow organic sessions, keyword rankings and organic lead contribution month on month.
• Track Search Console and analytics to find content and ranking opportunities.

5. Content Output and Quality:-

• Maintain a content calendar covering blogs, social posts, video, email, ads and landing pages.
• Brief, review and approve content from writers, designers, video editors and agencies, and enforce quality and turnaround standards.
• Ensure content is SEO-optimised, on-brand, accurate and compliant with relevant advertising guidelines.
• Measure content performance and double down on formats and topics that work.

. 6) Team and Stakeholder Management

• Manage and mentor team members, freelancers and external agencies.
• Coordinate with sales, product, design and leadership on campaigns and launches.

Present performance, learnings and plans to

Preferred candidate profile

• Graduate in Marketing, Business, Communications or a related field (MBA preferred for the Manager level).
• Hands-on experience in performance marketing, SEO and social media.
• Proven record of improving lead volume, conversion and cost efficiency.