Assistant Manager, Digital Marketing

Job Summary

As Manager, Paid Media, you will drive the execution and optimization of our paid media campaigns across search, social, display, video and programmatic channels, in support of key marketing initiatives and business goals. You will manage campaign budgets, analyze performance data to find improvement opportunities, and execute optimizations to maximize return on ad spend (ROAS) and return on investment (ROI). This role requires close collaboration with local stakeholders, marketing partners and agency teams to keep our advertising effective and aligned with broader strategy.

Job Details

• Job Title: Assistant Manager, Digital Marketing
• Experience: 8-10 years+
• Location: Gurugram
• Position type: Full time
• Timing: 1pm - 10pm (IST)

Key Responsibilities

Campaign Management & Execution

• Manage the end-to-end execution of paid media campaigns across global and local markets to reach target audiences and drive awareness, consideration and conversion.
• Build campaign structures, audience segments and targeting (including retargeting and lookalike audiences) aligned to funnel stage and KPIs.
• Work with internal teams and external agencies to ensure all campaigns are set up, QA d and live on time.
• Analyze market trends and competitor activity to provide recommendations for campaign optimization.
• Review lead generation form logic before launch, including conditional fields, validation rules and CRM integrations, to confirm submissions flow correctly on desktop and mobile.
• Review campaign setup before launch, including audience targeting, bid strategy, placements and A/B test structure, to catch configuration errors early.

Performance & Optimization

• Manage day-to-day campaign budgets, pacing and bidding to ensure efficient spend and alignment with performance goals such as CPA, CPL and ROAS.
• Diagnose cost variance between campaigns, separating bid strategy, audience overlap, placement saturation and budget pacing as root causes.
• Forecast budget burn and advise on reallocation across campaigns based on cost-per-lead and lead-quality trends, not volume alone.
• Track, measure, and report on campaign performance against established KPIs, providing clear insights and recommendations to stakeholders.
• Reconcile platform-reported leads against CRM submissions, explaining gaps from duplicates, invalid entries or sync failures, and escalate suspected bot or click-fraud activity.
• Assess lead quality beyond volume by tracking downstream sales-qualified rates to judge true campaign performance.
• Drive continuous A/B testing across ad copy, creative assets, landing pages, bidding strategies and new ad products or formats.
• Own conversion tracking and measurement (pixels, tags, UTM governance, GA4) to ensure performance data is accurate and reliable.
• Stay current with industry trends and platform updates, recommending new tactics and best practices to improve campaign effectiveness.

Collaboration & Support

• Serve as a key point of contact for internal stakeholders and, where applicable, advertising agencies and technology vendors.
• Collaborate with cross-functional teams, including content, analytics and regional marketing, to ensure integrated campaign execution.
• Educate internal stakeholders and promote Paid Media best practices.

Strategy & Business Impact

• Lead and execute comprehensive multi-channel paid media strategies aligned with business objectives
• Own full accountability for performance across all Paid media channels, managing significant budgets
• Lead Paid Media strategy
• Manage relationships with senior internal stakeholders and external agency partners while presenting strategic insights to executive leadership

Cross-Functional Acumen

• Drive cross-functional collaboration with creative, content, analytics, and digital marketing teams

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.