Assistant Manager - Digital Marketing
Bar Code India · Gurugram · onsite · Posted 43d ago
Undisclosed4–6 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
_Title":"Assistant Manager - Digital Marketing" , "Is_Locked":false , "City":"Gurgaon" , "Industry":"IT Services","Job_Description":"
Must-Have Skills & Experience
5+ years of hands-on experience in Digital Marketing.
Strong expertise across all five core areas:
o Campaign Management / Performance Marketing
o Website Handling & Maintenance
o SEO
o Analytics & Performance Reporting
o Social Media Management
Strong hands-on experience with Google Ads and LinkedIn Ads.
Strong knowledge of website CMS platforms, website updates, landing pages, UX, and basic understanding of HTML/CSS.
Strong knowledge of technical, on-page, and content SEO.
Excellent understanding of GA4, Google Tag Manager, Google Search Console, and Looker Studio.
Experience with SEMrush, Ahrefs, Screaming Frog, Similarweb, or equivalent tools.
Experience with CRO, landing-page optimization, and A/B testing.
Strong understanding of digital marketing metrics including CPL, CPA, CAC, CTR, CPC, conversion rate, ROI, and ROAS.
Strong practical knowledge of AI/Generative AI tools and their application in digital marketing.
Excellent analytical, communication, coordination, and project-management skills.
Key Responsibilities
1. Campaign Management Performance Marketing
Plan, execute, monitor, and optimize campaigns across Google Ads, LinkedIn Ads, and relevant third-party platforms.
Manage campaign budgets, targeting, keywords, creatives, landing pages, and conversion tracking.
Optimize campaigns based on CPL, CPA, conversion rate, lead quality, ROI/ROAS, and pipeline contribution.
Conduct A/B testing of ads, audiences, creatives, and landing pages.
Work with Sales to improve lead quality and marketing-to-sales conversion.
2. Website Management & Maintenance
Take end-to-end ownership of the company website from a marketing perspective.
Manage regular website updates, content changes, landing pages, forms, banners, CTAs, product/service pages, and other website requirements.
Ensure the website remains accurate, updated, functional, fast, secure, and user-friendly.
Identify and coordinate resolution of broken links, technical issues, tracking issues, UX problems, and performance gaps.
Work closely with developers/designers or external agencies for website enhancements and fixes.
Monitor website performance, traffic, user behavior, and conversion rates.
Ensure website changes follow SEO, UX, analytics, and conversion best practices.
Continuously identify opportunities to improve website experience and lead generation.
3. SEO
Own and execute the organizations SEO strategy.
Conduct keyword research, competitor analysis, content-gap analysis, and search-intent analysis.
Manage technical SEO, on-page SEO, content SEO, internal linking, and off-page initiatives.
Monitor rankings, organic traffic, search visibility, and organic conversions.
Identify and resolve technical SEO issues including indexing, crawling, page speed, Core Web Vitals, metadata, redirects, canonicalization, and site structure.
Stay updated with Google algorithm updates, AI Search, and GEO (Generative Engine Optimization).
4. Analytics & Reporting
Track and analyze performance across paid, organic, website, and social channels.
Use GA4, Google Search Console, Google Tag Manager, Looker Studio, and other analytics tools.
Ensure accurate tracking of campaigns, conversions, events, and UTM parameters.
Build regular performance reports and dashboards.
Identify trends, insights, and opportunities to improve digital marketing performance.
Measure marketing performance against KPIs, ROI, lead quality, and business outcomes.
5. Social Media Management
Manage the organizations social media presence across relevant platforms, particularly LinkedIn.
Develop and maintain the social media calendar.
Coordinate content, creatives, campaigns, and publishing.
Monitor engagement, reach, traffic, and lead-generation performance.
Identify relevant trends and opportunities to improve brand visibility and engagement.
Ensure consistency of brand messaging across digital channels.
6. AI, Automation & Marketing Technology
Use AI and automation tools to improve campaign management, SEO, content, analysis, reporting, and productivity.
Leverage tools such as ChatGPT, Claude, Gemini, Perplexity, and AI-powered marketing platforms.
Identify opportunities to automate repetitive marketing and reporting activities.
Stay updated on AI Search, Generative AI, GEO, marketing automation, and emerging MarTech.
Continuously evaluate new tools and technologies that can improve marketing performance.
7. Competitor & Market Analysis