Assistant Manager Digital Marketing

About us:

SP Jain School of Global Management, one of Asias top-ranked global business schools, is driven by its mission of crafting global business leaders for 21st century careers. With international campuses in the cities of Dubai, Mumbai, Singapore and Sydney, SP Jain provides its students a learning experience that is truly global and one-of-a-kind.

Despite being a young business school, SP Jain has established itself strongly as one of the world’s best business schools. SP Jain has been ranked #4 in the world by Times Higher Education - Wall Street Journal MBA rankings, among the 'Top 20' in Forbes’ Best International One-Year MBA Rankings (2013-18), among the Top 100 Best Business School in the world by The Economist (2015) and was featured in Financial Times’ Top 100 Global MBA Programs (2011 and 2012).

SP Jain’s undergraduate and postgraduate business programs are accredited by the Department of Education/ Tertiary Education Quality & Standards Agency (TEQSA), Australia, and licensed by the Council of Private Education, Singapore, and the Knowledge and Human Development Authority, Dubai.

About the job:

Job Title: Assistant Manager

Department: – Digital Marketing

Location: Wadala, Mumbai

Scope of Role: Global

Gender - Any

Reporting to: Head of Digital Marketing

Job Purpose

To support and drive the digital marketing function by planning, executing, and optimizing campaigns that strengthen the company’s brand presence and generate measurable business impact like Leads, Qualified Leads, Enrolments from Digital Sources.

Key Responsibilities

• Set up, manage, and optimize Google Ads, Facebook Ads, LinkedIn Ads and other paid media campaigns.
• Identify and explore new growth opportunities including remarketing and retention campaigns.
• Analysis and optimize campaigns with a data-driven approach to targeting, bidding, and keyword strategy.
• Run experiments and A/B tests; track performance metrics to maximize ROI across paid channels.
• Manage digital marketing budgets and ensure efficient spend allocation.
• Enhance internal tools and processes, particularly around customer persona development and journey mapping, leveraging marketing automation and analytics platforms.
• Collaborate with teams to implement testing frameworks and features that improve lead generation outcomes.
• Measure and report on campaign performance against KPIs and ROI targets.
• Work closely with content and web teams to improve campaign assets, including landing pages, creatives, and emailers.
• Utilize tools like SEMrush, Marketing Cloud (Salesforce/HubSpot), and CRM platforms to support campaign execution and reporting.

Educational Qualifications & Experience

• Bachelor’s degree in IT, Computer Science, ECE, or related field.
• MBA in Marketing preferred.
• Minimum 3-4 years of hands-on experience in running digital lead generation campaigns.

Skills & Competencies

• Proven expertise in SEM, PPC, Google Ads, Google Display, Social Media Marketing, SEO, and Google Analytics.
• Practical knowledge of AI features in ads platforms (Google Ads Smart Bidding, Meta Advantage+).
• Strong experience in campaign optimization across multiple digital channels.
• Basic understanding of web technologies (HTML, cookies, A/B testing, etc.).
• Familiarity with SEMrush is required.
• Working knowledge of marketing automation platforms like Salesforce Marketing Cloud or HubSpot is a plus.
• Strong communication, analytical, and presentation skills.

About Us

To learn more, visit https://www.spjain.org/