Assistant Manager - Digital Marketing

• Develop campaign structures based on program requirements
• Develop media plans for programs inferring data from past campaigns
• Draw insights and conclusions with data
• Good with data and analysis and can make data-backed campaign decisions
• Collaborate with cross-functional teams to coordinate creatives and landing page development
• Continuously monitor campaigns 24/7, optimizing marketing bids and strategies to maximize ROI
• Has a good hold of English and can guide the creative team to get good output on copy, content creatives
• Utilize hands-on expertise in Excel Formulas and Pivot tables for simplified reporting
• Prepare daily, weekly, and monthly reports, providing insights on campaign performance
• Is well versed with the execution of communication channels such as but not limited to Whatsapp, SMS, Email

Job Requirement

EXPERTISE AND QUALIFICATIONS

• Experience with Salesforce is an added advantage
• Experience of having worked in lead generation business is an added advantage
• Paid marketing, performance marketing
• Microsoft Excel
• Excellent communication skills
• Understanding of channels and attribution