Assistant Manager - Digital Marketing( 1 Year Contract)

Role & responsibilities

• Campaign Management: Plan, develop, and execute end-to-end marketing campaigns to drive brand awareness, engagement, and sales across key touchpoints.
• Brand Development: Ensure brand consistency across all marketing communications, aligning campaigns with ASICS core values and market positioning.
• Content Strategy & Creation: Develop innovative, out-of-the-box campaign concepts and ideas that resonate with the target audience. Work closely with agencies, designers, and content creators to produce engaging assets (visuals, videos, and written content).
• Social Media Management: Drive ASICS India’s presence on key social media platforms (Instagram, Facebook, YouTube, LinkedIn, etc.). Plan and execute monthly content calendars, monitor trends, and optimize performance.
• Product Marketing: Propose a clear strategy for new product launches and execute category direction plans. Create product activation plans to significantly improve the Brand and Business KPIs.
• Performance Analysis: Track, analyze, and report campaign metrics to measure effectiveness and ROI. Provide data-driven insights to refine strategies and improve future initiatives.
• Cross-Functional Collaboration: Work with internal teams (sales, product, PR) and external partners (media agencies, influencers, creative agencies) to ensure smooth execution of campaigns.
• Event Marketing: Support brand activations and experiential events to build connections with consumers and amplify campaign messaging.
• Trend Spotting: Stay updated on the latest marketing trends, consumer behaviour shifts, and platform innovations to bring fresh ideas and relevance to ASICS campaigns.
• Budget Management: Manage campaign budgets effectively, ensuring maximum impact and resource optimization.

Skills & Qualifications:

• Master’s degree in Marketing, Communications, or a related field.
• 3-6 years of hands-on experience in brand marketing, communications, campaign execution, and social media management.
• Proven track record of successfully developing and executing campaigns end-to-end.
• Strong understanding of social media platforms, emerging trends, and content creation best practices.
• Excellent communication, storytelling, and presentation skills.
• Creative thinker with the ability to ideate innovative campaigns and solutions.
• Experience in managing influencers, agencies, and third-party collaborations.
• Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
• Passion for fitness, sports, and brand building will be a plus!