Assistant Manager / Deputy Manager- Marketing

Job Summary

Designation: Assistant Manager/Deputy Manager- Marketing

Department: Product & Marketing

Reporting to: Head- Product & Marketing

Location: Gurugram, Haryana

Branch: Head Office

Job Type: On-roll

Primary Responsibilities

• Marketing activities- Exhibitions, road shows, demo, advertisements in magazines, bill board, communication, media planning & designing, internal communication web marketing etc.
• Keep track of all MH related exhibitions in the country and making a proposal to the management based on effective criteria.
• Website management
• CRM software management.
• Market analysis on monthly basis (Share market on WITS basis, analysis of order booking by product type, industry segment type).
• Keep a track of industrial trends, competitor activities & other developments in MHE industry and keep the regional managers informed.
• Competitor Data analysis and pay close attention to effectiveness of each marketing activity by frequent communication with sales team.
• Order loss/ Win analysis.
• Reports and MIS.
• Managing and designing Incentive schemes for sales & its implementation.
• Monitoring & visualizing the territory coverage by Sales team.
• When YTD sales/order unit s results are behind the target then plan and implement campaigns to recover delays with PDCA approach.

Secondary Responsibilities

• Must have excellent communication skill
• Relevant work experience in capital good marketing preferred
• Must have very good analytical skill

Essential Qualification

MBA- Marketing from a recognised university

Experience

8-10 Years post Qualification (MHE/Industrial/Construction equipment) Marketing experience on capital equipment preferably MHE/Construction equipment

Desired Work Experience

• Should have exposure to market research and analysis
• Should have handled marketing and sales promotion activities

Competencies Required

• Must have good command over written and verbal communication.
• Must have analytical and decision-making skills.
• Good in MS-Office.

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