Assistant Manager / Deputy Manager - Marketing

Role & responsibilities

Digital Campaign Development & Execution

• Develop and execute end-to-end digital marketing strategies and editorial

calendars across LinkedIn, Meta (Facebook & WhatsApp), and Google

Search.

• Collaborate with Category Managers to translate category strategies into

targeted digital campaigns and content plans.

• Partner with HR, CRM, and Operations teams to create high-quality digital

content, including articles, videos, employee engagement campaigns, and

thought leadership assets.

• Drive timely execution of digital initiatives while ensuring quality,

consistency, and performance accountability.

• Create and optimize digital content aligned with B2B customer journeys,

lead generation, and channel partner engagement.

Creative & Digital Content Production

• Lead the creation of digital-first content
• Manage copies for the social media campaign and blog calendar
• Manage agencies for design, video content creation brief
• Content creation, reuse and custodian to all the communication

material digital & print and bring fresh ideas on new ways of creative

communication in a B2B environment

SEO, SEM & Website Management

• Drive website revamp / periodic update projects
• Implement SEO and digital optimization practices to increase organic

traffic and digital visibility

• Drive SEO improvementskeyword strategy, on-page SEO, technical

fixes, backlinking.

Lead Generation

• Drive digital lead generation, tracking, distribution and feedback

mechanism to asses the channel ROI & campaign effectiveness

• Channels - Email, Whats App, Facebook & LinkedIn Messaging

Digital Event Execution & Webinar

• Plan, promote and execute virtual activities for product launch /

distributor engagement digital activities / category driven digital

launches helping the category leads

Track activity performance (reach, engagement, conversions)

• Track, measure, and optimize digital marketing performance using

analytics tools and campaign data

• Track and present insights on digital leads (Whats / website / social

media) enquires & ROI

• Social media campaign effectiveness & social listening tools • Good understanding of Food, Beverage & Wellness industry and brand cycles
• in B2B environment
• • Ability to brief creative teams and evaluate digital content quality
• • Proficiency in analytics tools: Google Analytics, LinkedIn & Meta Ads
• Manager, Google Ads, website internal automation dashboards
• • Strong command of performance marketing, SEO, SEM, and social
• advertising
• • Strong verbal and written communication skills for producing high-quality
• content and ability to work collaboratively across cross functional teams.
• • Creative and innovative mindset, a fine aesthetic sense for designing and
• branding.
• • Ability to create engaging, creative, and SEO-optimized content that drives
• audience engagement and search visibility.
• • Perform research on assigned topics
• • Ability to write great engaging web copy in a real time environment that can
• stimulate user interaction, discussion and engagement
• • Proactive and creative on all marketing mix elements
• • Strong project execution, vendor management, and stakeholder coordination
• skills.
• • Highly organized, detail-oriented, and capable of managing multiple projects
• in a fast-paced environment.