Assistant Manager/Deputy Manager- FOFO Operations

Company Website- https://www.welspunliving.com/

Job Purpose

To manage and drive the operational performance of FOFO (Franchise-Owned, Franchise-Operated) stores by ensuring operational excellence, achievement of business targets, adherence to brand standards, and strong franchisee relationships.

Franchisee Management

• Manage day-to-day relationships with franchise partners and ensure smooth store operations.
• Act as the primary point of contact between franchisees and the corporate team.
• Support franchisees in resolving operational, commercial, and business-related issues.
• Ensure franchisee compliance with company policies, processes, and brand guidelines.

Business & Sales Performance

• Drive sales, profitability, and productivity across assigned FOFO stores.
• Monitor store performance against business targets and identify improvement opportunities.
• Analyse sales reports, KPIs, and store productivity to develop corrective action plans.
• Work closely with franchisees to improve customer conversion, average transaction value, and overall store performance.

Store Operations

• Ensure adherence to standard operating procedures, visual merchandising, customer service, and brand standards.
• Conduct regular store visits and operational audits.
• Monitor inventory management, stock availability, shrinkage, and stock ageing.
• Coordinate with internal teams to resolve supply chain, inventory, and operational challenges.
• Ensure stores maintain appropriate manpower and operational readiness.

New Store Launch & Expansion

• Support new FOFO store openings, including pre-opening activities and operational readiness.
• Coordinate with franchisees and internal stakeholders for store setup, staffing, training, and launch execution.
• Identify potential operational gaps and ensure timely closure.

Training & Capability Development

• Identify training needs of franchisee staff and coordinate with relevant teams.
• Ensure adherence to customer service and product knowledge standards.
• Support franchisees in improving team productivity and employee engagement.

Reporting & Compliance

• Prepare and share regular business and operational performance reports.
• Track store KPIs, audit findings, and action-plan closure.
• Ensure compliance with company policies, statutory requirements, and operational standards.
• Escalate critical business and operational issues to the reporting manager.