Assistant Manager - CRM

We are seeking an Assistant Manager - CRM (APAC) to join our CRM team at Fossil Group in Bengaluru, Karnataka. If you are passionate about customer engagement and enjoy creating data-driven, personalized digital experiences, this could be the perfect role for you. In this dynamic and global company, you will drive CRM campaign execution, customer lifecycle engagement, and omnichannel initiatives across APAC markets and brands.

What you will do in this role:
CRM Campaign Management

• Execute the monthly APAC EDM calendar across markets and brands in partnership with Regional Marketing, Country Marketing, and E-commerce teams

• Manage the end-to-end EDM lifecycle including briefing, copy and creative checks, inventory validation, approvals, testing, scheduling, and post-campaign reporting

• Schedule and manage campaigns in Salesforce Marketing Cloud (SFMC), ensuring accuracy, quality, and timely execution

Customer Lifecycle Journey Management

• Collaborate with Global CRM and Country Marketing teams to redesign and execute automated lifecycle journeys across customer touchpoints

• Develop and implement CRM innovations such as early-bird campaigns, contests, gamification, and other engagement initiatives to improve campaign performance

• Support customer acquisition initiatives and contribute to growing the customer database across APAC markets

Content, Creative Channel Excellence

• Partner with Regional Marketing teams to ensure CRM communications adhere to brand playbooks and global brand standards

• Develop standards and guidelines for creative, content, and copy across non-EDM CRM channels including WhatsApp, SMS, and LINE

• Work with cross-functional teams to deliver consistent and best-in-class digital customer experiences across channels

Analytics, Innovation Optimization

• Analyze campaign performance and translate customer and campaign data into actionable CRM insights

• Support omnichannel channel expansion and contribute to strategies for onboarding new CRM channels across APAC markets

• Explore AI-driven customer segmentation and personalization opportunities to improve customer engagement and CRM performance

Who You Are

• Postgraduate degree with 4-5 years of experience in CRM, email marketing, or customer lifecycle marketing

• Strong hands-on experience in email marketing, campaign management, HTML, and Figma

• Experience managing end-to-end CRM campaigns including briefing, creative and copy validation, testing, scheduling, and reporting

• Strong understanding of customer lifecycle marketing, GTM timelines, campaign analytics, and brand guidelines

• E-commerce experience, including exposure to integrations with external systems

• Experience with CRM and marketing platforms such as SFMC, Netcore, Klaviyo, Adobe Campaign, or similar tools

• Working knowledge of analytics and visualization tools such as Power BI, Tableau, or GA4 is an advantage

• Strong analytical, critical-thinking, problem-solving, and project management skills with exceptional attention to detail

• Excellent communication and stakeholder management skills with the ability to work independently and collaborate effectively across global and regional teams

What We Offer

• Competitive compensation and benefits package

• Support for work-life balance, including time-off programs

• Hybrid work opportunities, where applicable

• Learning and development support

• Employee product discounts

• An inclusive, collaborative, and values-driven workplace