Assistant Manager CRM and Loyalty

Position: Assistant Manager-CRM & Loyalty

Location: Bangalore

Total Experience: 4-6 years

Role Overview

This role is about owning the full customer journey—from acquiring users to retaining and reactivating them—using data and marketing automation.

You'll use tools like Salesforce to create personalized, cross-channel campaigns (email, SMS, push, WhatsApp) that drive revenue and engagement.

It involves analysing customer behaviour (cohorts, segmentation) and continuously improving campaigns through testing and insights.

You'll also align marketing efforts with product launches and business goals through structured campaign planning (GTM).

A key part of the role is building loyalty programs and partnerships to increase repeat usage and customer lifetime value.

You'll track performance metrics like retention, ROI, and LTV, and optimize strategies based on data.

Overall, it's a mix of growth marketing, CRM strategy, analytics, and execution across teams.

Key Responsibilities

CRM & Lifecycle

• Own end-to-end lifecycle strategy across acquisition, activation, retention, and reactivation.
• Drive segmentation, cohort analysis, personalization, and automated journeys aligned to revenue KPIs.
• Build and manage GTM campaign calendars aligned with product launches and business priorities.
• Develop cohort-led engagement strategies to improve retention and customer lifetime value.

Salesforce Marketing Cloud (Hands-on with campaign execution)

• Manage implementation and daily operations on Salesforce Marketing Cloud and understanding of Salesforces data cloud pertaining to business needs.
• Work on building cohorts specific to business goals
• Plan and execute automated cross-channel campaigns (Email, SMS, Push, WhatsApp).
• Establish campaign measurement, attribution models, and performance tracking dashboards.
• Ensure seamless integration across CRM, product, sales, and analytics systems.

Brand Strategy & Campaign Execution

• Translate brand strategy into lifecycle and CRM-led campaign execution.
• Lead integrated campaign planning aligned with GTM priorities.
• Ensure consistent messaging and customer experience across owned channels.

Loyalty & Partnerships

• Design and launch experiential loyalty programs, rewards, and brand collaborations.
• Own rewards strategy, fulfilment, and performance monitoring.
• Manage strategic brand, agency, and vendor partnerships.
• Collaborate cross-functionally with marketing, sales, product, and service teams.

Performance & Optimization (Hands on with Tableau )

• Track retention, LTV, repeat rate, referral contribution, and campaign ROI.
• Build and analyze performance dashboards using Tableau.
• Generate insights through cohort analysis and experimentation.
• Continuously optimize lifecycle journeys through A/B testing and data-driven decision-making.

Who We're Looking For

• 4–6 years of experience in CRM, lifecycle, growth marketing, or loyalty programs.
• Strong hands-on experience with Salesforce Data Cloud and Marketing Cloud (mandatory).
• Proven expertise in campaign automation and cross-channel execution.
• Experience building GTM calendars, cohort strategies, and brand-led campaigns.
• Experience scaling loyalty and referral programs.
• Strong analytical mindset with experience translating data into growth actions.
• Ability to manage cross-functional stakeholders and external partners.