Assistant Manager - Corporate Communication

Job Summary

If you live and breathe social media and the digital ecosystem, know exactly which creator is about to rule the charts before the algorithm does, and believe great brand stories deserve great digital storytelling, this role is built for you.

As Digital PR Associate, you will be at the heart of how these brands show up across the digital and creator economy, shaping conversations, building partnerships, and bringing fresh, culturally sharp ideas to life. This is a high-octane, high-visibility role for someone who is digitally native, deeply networked, and ready to help build the digital reputation of brands across diverse sectors.

Responsibilities

• Lead and manage relationships with external digital PR partners, content creators, and key opinion leaders (KOLs) across the GIG ecosystem.
• Drive ideation and strategy for digital PR campaigns spanning multiple GIG group brands, ensuring each has a distinct, culturally relevant digital voice.
• Stay ahead of the curve on platform trends, creator economy shifts, and emerging digital formats, and translate these into actionable brand opportunities.
• Collaborate closely with brand, marketing, and performance teams to align digital PR efforts with broader brand and business objectives.
• Build and nurture a strong, credible network of content creators and influencers relevant to GIG's businesses.
• Support measurement and reporting of digital PR impact, bringing a data-informed lens to creative ideas.

Qualifications

• Graduate/ Postgraduate from a reputable institute.
• Experience in communications, digital PR, influencer marketing, or brand strategy roles.
• 6-8 years of work experience.

Key Skills

• digital PR
• content creators network
• KOLs network
• writing and communication
• platform-native language of digital culture
• collaboration and negotiation
• brand and marketing mix understanding
• performance marketing fundamentals

Who You Are

You're agile, curious, and ambitious, with a can-do attitude. You bring your whole self to work, you're bold with ideas but humble enough to listen and learn, and you genuinely care about doing meaningful work. You're looking for more than a job-you want to be part of an organisation with purpose, one that's crafting tomorrow and shaping the country's growth story, while giving you the space to bring fresh, modern thinking to the table.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.