Assistant Manager - Corporate Branding & Communication

Opportunity Dossier


Assistant Manager Digital Brand Communications

Location: Mumbai


Contents

1.0 Introduction | RPG Group
2.0 Role Description | Key Deliverables








Group Human Resources
14 October 2026



1.0 Introduction | RPG Group

A US$ 5.2 billion diversified global business group, RPG Group was established in 1979 by Dr R.P. Goenka, one of Indias pioneering industrialists. Today, its businesses span key sectors of infrastructure, automotive tyres, information technology, pharmaceuticals, energy, plantations, and more. RPG Group's prominent companies include CEAT, KEC International, Zensar, RPG Life Sciences, Raychem RPG, Harrisons Malayalam, Asvata, TyresNmore.com and Taabi.
The group has a strong presence in over 135 countries, with 30+ manufacturing units across the globe and employee strength exceeding 35,000 across Americas, Europe, Africa, Middle East, Asia.

A relentless focus on excellence has resulted in steady growth for the group which continues to outperform each year. It continues to invest in emerging innovation, technology-led businesses, strategic M&A, new ventures and start-ups.

Beyond business, the Group is renowned for its top-notch environmental, social, and governance (ESG) practices, driving meaningful impact on people, stakeholders, community, and the nation.

Hello Happiness
Hello Happiness is our passion and our guiding principle. It reflects our core values and who we are: unlocking potential, enriching lives, exceeding expectations and building a joyful environment.
Hello Happiness underlines RPG Groups unwavering commitment to creating a positive ripple effect. Our people, products, services and initiatives all contribute to a better world for our customers and investors through sustainable growth. We foster a work environment that prioritises employee development, satisfaction and well-being.
Hello Happiness is our firm belief in the transformative effect of workplace happiness, which can enhance performance, creativity, collaboration and resilience. It is action-oriented to finding and achieving our purpose in life, both organisational and personal. It is a proud proclamation that we are an organisation where happy people keep the interests of all our stakeholders ahead of themselves, becoming a force for positive change.

CEAT
CEAT manufactures the largest range of high-performance tyres that deliver safety, versatility and reliability. Our tyres are known for their extraordinary performance and secure grip. Backed by strong research and development, our tyres are designed for varying applications, be it high speeds, tough terrains, severe weather or adverse road conditions. CEAT manufactures best in class products using advanced technologies of tyre design and engineering, combining it with its sharp understanding of consumer requirements, thus offering our consumers miles of safe and enjoyable rides. We produce a wide range of tyres for motorcycles, passenger cars, trucks, buses, agricultural vehicles as well as giant off-roaders. CEAT is also the leader in Sri Lanka with a signicant market share across an array of tyre segments.

KEC International
A global infrastructure EPC major, KEC, leads our infrastructure business and thrives by continuously delivering successful execution of projects on time. A world leader in the power transmission space, we are present in transmission and distribution, cables, railways, water and solar. Appreciated for timely execution of projects in extreme climates, hostile environments and difficult topographies. Our tower manufacturing capacity is one of the largest globally. Additionally, our design and engineering expertise and tower testing prowess are acclaimed world over. Driven by our capabilities and people forte, we lead infrastructure development across countries

Zensar Technologies
Zensar is a technology consulting and services company with 10,000 associates in 33 global locations. More than 130 leading enterprises depend on its expertise to be more disruptive, agile, and competitive. Zensar focuses on conceptualizing, designing, engineering, marketing and managing digital products and experiences for high-growth companies looking to disrupt through innovation and velocity. Zensars expertise addresses the growth needs of enterprises in dynamic industries such as Hi-tech, Manufacturing, Banking & Financial Services, Insurance, Consumer Services, Public Services and Healthcare.

RPG Life Sciences
RPG Life Sciences, a part of RPG Enterprises, is an integrated pharmaceutical company operating in the domestic and international markets in Branded Formulations, Global Generics and Synthetic APIs space. The company is a research-based pharmaceutical company, producing a wide range of quality, affordable medicines. We cater to several segments in the acute and chronic care space such as nephrology, oncology, orthopedics, gastroenterology and gynecology. RPG Life Sciences operates manufacturing facilities approved by global regulatory authorities like TGA and EUGMP among others. The company has a long history of several successful local and global tie-ups for in-licensing, outsourcing and product development.

Harrisons Malayalam
Harrisons Malayalam has grown from being the rst rubber plantation in India to being one of the countrys leading rubber and tea producers. Our plantations and processing facilities are located in Kerala and Tamil Nadu in southern India. We practice sustainable plantation practices and are certied by Rain Forest Alliance and Trustea. We produce the nest grades of orthodox and CTC teas and enjoy the patronage of the most reputed tea blenders. Our rubber products in the form of centrifuged latex, sheets and blocks are recognized for their highest quality standards. We seek to work on the most stringent requirements of our customers.

Raychem RPG
Raychem RPG (P) Ltd., incorporated in 1989, is a 50:50 Joint Venture between TE Connectivity, U.S.A., and RPG Enterprises, India. It is one of the longest running successful joint ventures in India for over 37 years. Built on the foundation of trust and traditions, Raychem RPG is involved in engineering solutions and services. Pioneering smart products and technologies, the company caters to the infrastructure segment across multiple business industries















































2.0 Role Description | Key Deliverables

Position: Assistant Manager Digital Brand Communication
Reports to: Vice President Corporate Brand & Communications
Location: Worli, Mumbai

Position Purpose:
The role is responsible for leading RPG Enterprises' digital brand communication agenda across the Group and supporting multiple business units through platform-native content. The incumbent will drive always-on content operations, strengthen brand visibility, and ensure a consistent narrative across external brand communication and employee branding initiatives.

Key Responsibilities:

• Serve as the central digital brand communications function for RPG Enterprises and support multiple business units.
• Translate the Group's brand positioning into platform-native content formats across digital channels.
• Manage always-on content operations through agency partnerships.
• Develop content briefs, ensure quality standards, and oversee content deployment across digital platforms.
• Drive content strategy and execution on LinkedIn to enhance professional and B2B brand recall.
• Create and manage short-form video content to strengthen engagement with younger audiences
• Monitor digital, platform, and cultural trends and implement rapid-response content opportunities.
• Build and manage agile content publishing capabilities within defined brand guidelines and risk parameters
• Partner with Corporate Communications and HR/Employer Branding teams to create an integrated brand narrative
• Amplify leadership visibility, employee stories, culture initiatives, and external brand communications through digital channels.

Key Performance Indicators:

• Consistent execution of always-on content calendar across Group and supported businesses
• Improvement in digital engagement and brand visibility across LinkedIn and short-form video platforms
• Timely delivery of content through agency partners against defined timelines and quality standards
• Successful execution of rapid-response content opportunities with turnaround within trend lifecycle
• Increased leadership and employer branding visibility through digital channels
• Strong alignment and consistency between internal and external brand narratives

Eligibility

• 4+ years of experience with exposure to managing multi-brand content operations, digital communication, content strategy, and agency management.
• Bachelor's or Master's degree in Mass Communication, Marketing, or equivalent. Strong portfolio and platform expertise preferred over academic pedigree.
• Preferred exposure to B2B, industrial, legacy-sector, or diversified business groups undergoing digital transformation.
• Hands on with Digital content strategy, LinkedIn marketing, Instagram Reels, YouTube Shorts, agency management, employer branding, content governance, trend monitoring, and platform algorithms.
• Stakeholder management, cross-functional collaboration, influencing skills, strategic communication, and execution excellence.
• Agility, creativity, ownership, responsiveness, collaboration, strong judgment, and ability to operate in a fast-paced environment.

Opportunity Dossier |Mumbai |Oct 2026|Page 1/4