Assistant Manager - Content Marketing
Marks & Spencer · Gurugram · onsite · Posted 62d ago
Undisclosed4–6 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Role Summary
The Assistant Manager Content plays a hands-on role in delivering aconsistent, high-quality content output across MS Indias digital andretail ecosystem. This role focuses on content creation video and static,support shoot execution, cataloging, influencer integrations, andplatform-ready adaptations, ensuring that all brand content is visually strong,relevant, and aligned to defined brand standards.
Working closely with the Manager Content, stylists, influencer teams,and digital stakeholders, this role drives day-to-day execution of the contentcalendar, while bringing fresh perspective through trend tracking, stylinginputs, and content ideas
Key Responsibilities and Outcomes
Content Creation Production
Create fresh,stylised content across formats: Video (primary focus), Static imagery
Translate product andcategory needs into compelling visual content
Ensure contentreflects: Modern styling, Clear product storytelling
Premium brandexpression
Create and manageUGC-led shoots and content to bring alive product stories and styling in a morerelatable manner, while also capturing real-time content for SPARKs and otherexperiential moments
Shoot Execution Cataloging
Manage end-to-endexecution of cataloging and content shoots, including Coordination withphotographers, models, and vendors, Shoot planning and scheduling
Work closely withstylists to: Ensure strong styling direction, Deliver content aligned to brandand category narratives
Maintain speed andefficiency across high-volume content production
Social Content Calendar Execution
Execute the daily andweekly social content calendar
Ensure timelydelivery of: Posts, Reels, Video content
Coordinate internallyto ensure alignment with: Campaigns, Category drops, Trading priorities
Influencer Content Integration
Support integrationof influencer-led content into the brand ecosystem
Manage: Influencercontent edits, Adaptation into brand formats
Ensure all influenceroutputs: Meet quality standards, Are usable across social and commerce assets
Content AdaptationPlatform Usage
Adapt global andcentral content into:
o Socialmedia assets
o E-commerceformats
o Digitalscreens
o Malland partner platforms
Ensure content is:
o Platform-appropriate
o Format-ready
o Consistentwith brand expression
Trend Tracking Content Freshness
Track:India-specific trends, Global fashion andcontent trends
Identifyopportunities to: Introduce new formats, Improve styling and storytelling
Apply learnings toongoing content production
Quality Control Governance
Ensure all contentmeets:Brand visual standards, Stylingconsistency, Quality benchmarks
Conduct basic checkson: Asset quality, Relevance to category and platform
Minimise reworkthrough attention to detail
Retail Event Content Support
Support contentcreation for: Store activations, Fashion events, Styling sessions
Work with stylistsand store teams to: Capture usable, high-quality content, Enable real-time andpost-event usage
Stakeholder Coordination
Work closely with:Manager Content, Influencer PR team, E-commerce teams, VM, Digital andCRM teams
Success Indicators
100% adherence toplanned social and content calendar, with all deliverables published on timeacross priority platforms
Minimum 2030%quarterly improvement in key social metrics, including: Engagement rate, Videoviews / completion rates, Reach vs baseline
Consistent deliveryof content production outputs, including: 7 days cataloging completion, 3 to 5product stylised shoots,
UGC experiential content effectiveness : Minimum 5 UGCs-led content pieces perquarter, Content generated from SPARKs / experiential activations every quarter
Quality reworkcontrol:1015% content requiringrework post first review, High compliance to brand styling and visualguidelines
Platform readinessusage: 100% adaptation of required assets across: Social, E-commerce, CRM
Digital screens /mall platforms
Measurable uplift inengagement vs baseline content
100% completion ofplanned cataloging timelines without delays
Consistent deliveryof content as per the social and content calendar
Improvement in visualquality and freshness of content across platforms
Timely completion ofcataloging and shoot deliverables
High usability ofinfluencer content across brand and commerce use cases
Reduction in contentrework through better planning and execution
Strong adherence tobrand visual and styling guidelines
Faster turnaroundtime for content production and adaptation
Positive stakeholderfeedback on content quality and usability
Disclaimer: This job posting & location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Content MarketingretailStorytellingcrmreelsPrintegrationsstylingContent CalendarVideo ContentQuality ControlContent CreationcomplianceTradingEngagement Ratemarketing
About Marks & Spencer
Marks & Spencer
Retail
1.3k+
employees
1884
142 years old
London
UnitedKingdom
₹5.5L PA avg
Avg at Marks & Spencer
About
Marks & Spencer is a prominent UK retailer known for high-quality fashion, food, and homeware, continually innovating to enhance customer satisfaction across its extensive network.
Industries
RetailFashion & Textile
Employee ratings
10 reviews
4.0/ 5
Culture
3.0
Career growth
2.4
Work-life
3.5
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