Assistant Manager Content Creation FMCG B2C

Job description:

We are looking for a highly creative and organized Assistant Manager - Content Creation to spearhead our multimedia content engine. In this role, you will lead the ideation, production, and optimization of engaging content across all digital touchpointsincluding social media, video platforms, websites, blogs, and email campaigns. The ideal candidate is a blend of a visionary storyteller and a structured project manager, capable of directing creative teams while rolling up their sleeves to write, shoot, or edit high-impact assets when needed.

Key ResponsibilitiesContent Strategy & Execution

SEO, website content optimization, keyword strategy, GEO/AEO, AI-search visibility

• Campaign Ideation: Brainstorm and execute creative concepts for product launches, seasonal campaigns, and daily brand engagement.
• Content Calendar: Plan, manage, and maintain the monthly cross-channel content calendar ensuring timely delivery.
• Copywriting & Editing: Write compelling B2C copy for social media posts, email marketing, video scripts, and display banners.
• Format Diversity: Produce varied content formats including short-form videos (Reels/TikToks), high-quality images, blogs, and infographics.

E-Commerce & Website Content

• Product Listings: Optimize product descriptions, A+ content, and lifestyle imagery on Amazon, Quick-Commerce, and DTC websites.
• SEO Management: Incorporate search-friendly keywords into blogs, web copy, and metadata to boost organic traffic.

Key QualificationsExperience & Education

• Education: Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.
• Experience: 2–4 years of digital content creation experience, ideally within an FMCG, retail, or B2C agency ecosystem.
• Portfolio: A strong portfolio demonstrating multi-channel writing, video production, or creative campaign handling.

Technical Skills

• Design & Video: Proficiency with basic content tools like Canva, Adobe Creative Suite (Premiere/Photoshop), or CapCut.
• SEO Tools: Familiarity with tools like SEMrush, Ahrefs, or Google Keyword Planner.
• CMS & Analytics: Experience working with Shopify, WordPress, Meta Business Suite, and Google Analytics.

Soft Skills

• Deep understanding of FMCG consumer psychology and current internet trends.
• Excellent verbal and written communication skills.
• Ability to multitask and thrive under tight deadlines in a fast-paced environment.

What We Offer

• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness benefits.
• Lunch is on us for every employee.
• Clear pathways for professional growth into Manager-level positions.

Benefits:

• Food provided
• Provident Fund

Work Location: In personRole & responsibilities

Preferred candidate profile